YouTube to make ‘Subscribe’ button glow when creators ask viewers to subscribe | Digit

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When you’ve been lively on YouTube lately, you’ve got seemingly observed creators often urging viewers to subscribe to their channels, which is comprehensible contemplating the trouble they put into producing content material for the platform. In a latest experiment, YouTube is emphasising these statements to motion with a function that causes the ‘Subscribe’ button to glow in sync with the creator’s request.

In accordance to a report by 9To5Google, YouTube is testing a brand new function that mechanically makes the ‘Subscribe’ button glow at any time when a video mentions the phrase ‘subscribe’.

Additionally learn: Google will add new vertical dwell feed on YouTube for cell viewers


Those that witnessed the check point out that it occurred throughout a variety of movies, suggesting that the method is solely automated by the platform itself.

Additionally learn: YouTube Playables will allow you to play video games, similar to in Netflix app


For a short interval, the glowing animation provides a splash of color to the button, emphasising it subtly however visibly, in accordance to the report.

So as to emphasise the request to subscribe, creators often play animations inside the video itself, however this new platform-level addition may make it a lot less complicated to achieve this. To date, it seems that this simply features on desktops as there isn’t a indication that it really works on cell or TV apps.

Final week, Google began testing a brand new vertical dwell feed on the video sharing platform YouTube for cell viewers. This new vertical dwell expertise features a scrollable dwell stream feed and simply accessible fan funding options. Throughout this new experiment, creators can stream vertically, both on cell units with the YouTube app or by way of desktop streaming software program, and their vertical streams can be seen to eligible viewers shopping Shorts on the YouTube app.

Additionally, Google had begun testing a brand new expertise on YouTube known as ‘Playables’. Playables are video games that may be performed instantly on YouTube on each desktop and cell units. Customers who’re a part of this experiment will see a bit on YouTube known as ‘Playables’ that can seem alongside different content material on the house feed. 

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