YouTube Analytics: How to Use Data to Grow Your Channel in 2023

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Are you making an attempt to make sense of your YouTube analytics however really feel such as you’ve been tossed a sophisticated calculus textbook with no instructor? When you’ve resorted to throwing spaghetti on the wall simply to see what sticks (or purely out of frustration), we might help.

To all entrepreneurs, content material creators, and YouTube stars, bookmark this put up. We’re going to demystify metrics, clarify which stories do what, and present you the way to use YouTube analytics to your benefit.

We’ve even received can’t-miss skilled insights from Paige Cooper, Hootsuite’s personal Inbound YouTube Lead and all-around digital savant. Buckle up!

Bonus: Obtain the free 30-day plan to develop your YouTube following quick, a every day workbook of challenges that can enable you kickstart your Youtube channel development and observe your success. Get actual outcomes after one month.

How to use YouTube analytics

Earlier than you can begin utilizing YouTube analytics for video and channel refinement, you want to determine the place to discover the information in the primary place. Right here’s the place to get all of the numbers you want.

How to discover YouTube analytics on desktop

Step 1. Log in to your YouTube account and click on in your profile icon in the highest proper nook.

Step 2. Choose YouTube Studio.

YouTube Studio icon

Step 3. You should have primary YouTube advertising and marketing analytics in your dashboard and an choice to see extra in-depth analytics in the menu on the left of your display screen. Click on on the analytics icon on the menu.YouTube channel dashboard analytics icon

Step 4. You possibly can entry an overview of your analytics right here or dive into areas like content material, viewers, and analysis.

YouTube Studio channel analytics with content audience and research

Step 5. Choose Superior Mode in the higher proper nook. This provides you an in depth breakdown of your YouTube channel metrics, metrics for particular person movies, and complex analytics.

Advanced Mode with detailed breakdown including traffic source, geography, cities, viewer age and gender

Step 6. To obtain a report, select the parameters you need to observe in Superior Mode. Then, click on the downward pointing arrow in the higher proper nook. Select Google Sheets or .csv file to generate your report.

download a report by clicking on arrow icon

From Superior Mode, you too can click on Evaluate To in the higher proper nook. This permits you to evaluate year-over-year channel development, first 24-hour video efficiency, and the way particular person movies carry out in opposition to your total channel stats.

select advanced mode to compare year-over-year and period-over-period channel growth

How to discover YouTube analytics on cellular

Your YouTube analytics can’t be accessed from the app. You first want to have YouTube Studio put in in your telephone. When you don’t, obtain the suitable model for iPhone or Android.

Step 1. Open YouTube Studio and signal in to your account.

Step 2. You’ll see a number of abstract metrics on the principle dashboard. On the backside of your display screen, hit Analytics for extra.

YouTube Studio channel analytics

Step 3. You possibly can toggle between Analysis, Overview, Content material, and Viewers on the high of your display screen, relying on the knowledge you’re on the lookout for.

Important YouTube analytics metrics and stories

We’re going to break down the important YouTube analytics metrics and stories by the first tabs in your dashboard:

  • Overview
  • Content material
  • Viewers

Analysis is extra of a proactive tab that may affect your stories and metrics. Income solely pertains to these in the YouTube Companion Program.


Your Overview tab exhibits YouTube metrics like the quantity of views total, watch time, subscribers, and estimated income, for those who’re part of the YouTube Companion Program. You might even see a report that exhibits a comparability of performances.

YouTube metrics views watch time and subscribers

Within the Overview tab, you will note:

Typical efficiency: This exhibits your channel’s typical efficiency at both the channel or video stage. This provides you a snapshot of how your channel or movies are performing.

Realtime: Realtime provides you a efficiency report for the final 48 hours or 60 minutes. When you’ve simply launched a video, you may see the way it’s performing or affecting your total channel efficiency. You may also discover out when your YouTube channel views peak, providing you with perception into your finest time to put up.

Realtime performance report live subscribers and views

Tales: Tales provides you a efficiency report out of your newest Tales.

High remixed: That is the quantity of your content material remixed or used in Shorts and the variety of remix views. Remixes are nice since they embrace tags that credit score your content material and drive visitors again to your channel. Remixes might help to enhance your channel visibility and video views.

Your high content material in this era: This ranked checklist exhibits you precisely what’s working and what’s not. When you modify the date vary to your channel’s lifetime, you may see your all-time best-performing movies.

top content in this period with average view duration on YouTube Studio

Content material

Your Content material tab will present you metrics like views, impressions, impression click-through charges, and common view length. On this tab, you may view this info damaged down by content material varieties, like all content material, movies, Shorts, and posts.

This tab provides you an thought of how your content material is performing, permitting you to modify or enhance your technique.

channel analytics content tab views, impressions, impression click-through rates, and average view duration

Within the Content material tab, you will note:

Views: This metric exhibits you the variety of views your content material has obtained. That is useful to know the place your content material stands total.

Impressions: That is what number of instances your thumbnail was proven to viewers. If that is low, it’s your decision to re-think your YouTube Website positioning technique and take a look at YouTube’s algorithm once more.

Impression click-through fee: That is how typically your thumbnail outcomes in a click on. In case your impressions are excessive however this quantity is low, it’s your decision to rethink your thumbnail content material and design.

Common view length: That is how lengthy viewers watched your content material. If that is low, however every thing else appears to be excessive, you might have a problem partaking your viewers.

Key moments for viewers retention: This metric exhibits you which ones moments grabbed your audiences’ consideration. In case you have points together with your common view length, overview this to see what is working.

key moments for audience retention

How viewers discovered your content material: This may be useful to see the place your viewers are coming from. Then, you may double down on efforts inside these journeys or re-think your technique to get viewers from different channels.

How viewers found your videos through external YouTube search, direct or unknown sources, suggested videos and browse features

Subscribers: This exhibits you the subscribers who got here from every of your content material varieties. This might help you understand whether or not your movies, Shorts, stay streams, or posts acquire probably the most loyal viewers.

High movies/Shorts/posts: Your hottest movies, Shorts, and posts. This exhibits you what’s working nicely, so you may rinse and repeat.

High remixed: Your hottest remix views, complete remixes, and high remixed content material. This exhibits you what’s working on your remixes or which content material items persons are remixing. Double down on the movies which can be working for you right here.

Submit impressions: Very like Impressions above, that is how typically your put up was proven to individuals. You need to use the identical technique right here.


Your Viewers tab tells you all about your viewers. This contains returning or new viewers, distinctive viewers, subscribers, and complete members.

You’ll see demographic info, together with subtitle language, so you may customise your content material to who they’re. It additionally exhibits you when your viewers are on YouTube so you may tailor your publishing schedule to meet them once they’re on the app.

Professional tip: Control what your subscribers are doing — they’ll watch and interact with extra of your content material than another viewer sort. If you acquire extra YouTube subscribers the precise approach, your natural advertising and marketing efforts will bloom.

Audience tab viewer information including top geographies and subtitle languages

Within the Viewers tab, you will see:

Movies rising your viewers: This information exhibits you which ones movies are actively rising your viewers. This helps you to know what new viewers are on the lookout for. Listen to metrics like new viewers or returning viewers right here.

When your viewers are on YouTube: This report tells you when persons are on-line and watching. Use it to base your publishing schedule on and to plan when to do a stay stream. Is your viewers on-line if you’re not? Don’t fear; you may schedule your YouTube movies with Hootsuite.

Content material your viewers watches: Discover out what your viewers is watching once they’re not in your channel. Use this report to discover inspiration on your personal channel, collaboration alternatives, or concepts on your thumbnails. Then, compile that info with these 30 YouTube promotional techniques.

Channels your viewers watches: Very like the above content material your viewers watches, this report exhibits you the channels your viewers is in. The identical technique as above applies right here.

High geographies: This exhibits you the place your viewers are watching from, which may give you perception into how to tailor your channel to them.

Age and gender: This exhibits you the age and gender your viewers identifies with. Like high geographies, the extra you understand who your viewers is, the extra you may tailor your content material to them.

High subtitle/cc languages: This exhibits you which ones languages your viewers is watching subtitles in and, once more, affords a possibility to customise your content material. See a spike in Spanish subtitles? Possibly it’s time to collaborate with a Spanish-speaking individual on a Stay Stream.

Superior YouTube analytics metrics

Inside your analytics on YouTube, you may click on Superior Mode in the highest proper nook to drill down into information, evaluate content material efficiency, and export information. Refined entrepreneurs and advertising and marketing groups will discover this mode a veritable treasure trove of data.

There are tons of options in Superior Mode that you simply don’t need to sleep on. Google Assist created a very helpful map of the obtainable options; test it out to make sure you’re not lacking something.

Google Support expanded report map with audience analytics

Supply: Google Assist

Evaluate with Teams

Superior Mode can present you the way your particular person video stats evaluate to your total channel efficiency. Then, you need to use that info to create better-performing content material and acquire extra views on YouTube.

One straightforward approach to obtain these comparability stories is to use Teams. You possibly can Group comparable movies to evaluate themes, types, and lengths to enable you search for bigger themes and potential sequence alternatives.

We spoke to Paige Cooper, Hootsuite’s Inbound YouTube Lead and all-around digital skilled, and requested her what she considered YouTube Teams.

“Evaluating teams of movies in opposition to one another is SO HELPFUL for experimenting with new concepts and discovering out what your viewers desires,” Cooper says.

“For example, we in contrast the efficiency of movies that had thumbnails with our Website positioning key phrases, versus thumbnails which can be simply visuals with no textual content, versus thumbnails with barely unhinged textual content to see how thumbnail copywriting affected our click-through charges and look at instances.”

In doing so, Cooper was ready to higher perceive and optimize Hootsuite’s YouTube Website positioning technique.

“Teams additionally tells us lots in regards to the efficiency of movies with skilled subtitles versus the auto-generated captions in any given language, or the type of matters we go after,” Cooper says. “You possibly can slice the information in so some ways.”

YouTube Groups to compare video performance with Spanish and English subtitles

To group movies collectively:

  1. From the Analytics dashboard, click on Superior Mode
  2. Click on Evaluate To
  3. Click on Teams
  4. Click on Create Group
  5. Title your group and add the movies you need to embrace

This provides you a digestible chart exhibiting no matter metrics you need to maintain your content material up in opposition to; simply click on the drop-down menu in the highest left of your chart for choices. You possibly can even add a secondary metric to evaluate utilizing the drop-down menu to the precise.

Exterior Site visitors Sources

Exterior visitors sources are from web sites or apps which have a number of of your movies embedded or linked to. Paige Cooper says that is one YouTube analytics function you don’t need to miss.

“[External traffic sources are] one of the best ways to measure the effectiveness of your channel promotion,” says Cooper.

This tab tells us the place viewers are coming from in the event that they aren’t already on YouTube. From “Google searches, social media, your weblog, and even ‘darkish social’ like individuals sharing your video on WhatsApp, Gmail, or Fb Messenger,” Cooper tells us. “Plus, you may see all of the web sites which have embedded your video, which is an effective way to discover new companions or potential collaborators.”

Hootsuite Labs traffic source WhatsApp, Gmail, Facebook Messenger and LinkedIn

New viewers who returned

This Superior function highlights new viewers who returned to your channel to watch one other video. Which means they watched considered one of your movies and preferred it sufficient to change into a repeat buyer.

“This graph blew my thoughts once I first noticed it (I discovered it embarrassingly late in the sport), however you may see which movies are rising your viewers probably the most. And never simply based mostly on so-called self-importance metrics like view depend or sub depend,” Cooper states.

“You possibly can see which of your movies have been so good that individuals watched one other video in your channel inside 24 hours, 7 days, or 28 days,” she continues.

“I consider it as an inventory of movies which have some type of magic sparkle mud that turns viewers into followers.”

graph of 28 day video performance with top YouTube content

Key phrase analysis

The key phrase analysis operate exhibits you the amount of search phrases on YouTube. This function is invaluable when it comes to understanding what your viewers truly desires to see.

“Thank God YouTube rolled this function out in 2022 as a result of, so far as I can inform, it’s the one supply of fact anybody has for search conduct on the platform,” Cooper states.

“Figuring out whether or not a high-volume, medium-volume, or low-volume of persons are on the lookout for a subject is vital as you resolve what movies to make. Even for those who aren’t an Website positioning-first channel, it provides you with concepts—particularly if you see what your viewers are trying to find.”

keyword research tool to explore what viewers are searching for on YouTube

YouTube analytics instruments

Past YouTube Studio, you need to use these YouTube analytics instruments to see how your channel performs inside your broader advertising and marketing efforts.


Add YouTube analytics insights to your Hootsuite dashboard with the Channelview Insights App.

This integration permits you to analyze your YouTube video and channel efficiency alongside your different social media channels. You may also schedule automated, common stories.

Channelview Insights App report Hootsuite integration

Supply: Hootsuite

Google Analytics

One factor Google and YouTube have in widespread (moreover a dad or mum firm) is that they’re all about search and visitors.

You possibly can arrange YouTube monitoring in Google Analytics for a extra detailed take a look at how individuals attain your channel. Be taught extra in our put up on how to use Google Analytics for social monitoring. Plus, for those who use Hootsuite Influence, you may join Google Analytics to Influence and hold a good nearer eye in your stories.


VidIQ is a third-party device that scrapes information to get metrics you may’t get natively. This app will allow you to see views per hour and pull information out of your opponents, so you may entry YouTube analytics for different channels. VidIQ has loads of options that may higher your channel, like suggestions to enhance your YouTube Website positioning in areas akin to your title and outline.

VidIQ data metrics overview like ratio and comments

Supply: VidIQ


Tubebuddy is one other third-party device designed to enable you increase your YouTube channel by serving to you rank higher on YouTube’s algorithm. It has a ton of helpful options you would like YouTube did. For instance, Tubebuddy truly allows you to A/B take a look at thumbnails!

Tubebuddy to compare click-through rate including

Supply: Tubebuddy

Steadily requested questions on YouTube analytics

What does distinctive viewers imply on YouTube?

Distinctive viewer information estimates the overall quantity of people that watched your movies over a given interval.

Notice: Channel views are a tally of all of your views, however it is a tally of precise viewers. So, if one individual watches the identical video thrice, it is going to solely depend as soon as for distinctive viewers however thrice for channel views.

How do you observe YouTube movies in Google Analytics?

You possibly can observe YouTube movies in Google Analytics in considered one of two methods. You need to use Google’s Enhanced Measurement, which robotically tracks video engagement. Or you may configure your YouTube monitoring by way of Google Tag Supervisor.

How lengthy does it take for YouTube analytics to replace?

YouTube updates your analytics information as quickly as new info is collected. Nevertheless, it could actually take 24 hours for that information to be processed and attributed to your account. The exception to this rule is the real-time stories, which might replace each 60 minutes.

Are you able to see YouTube analytics for various channels?

You can’t see YouTube analytics for various channels by YouTube. You’ll need third-party software program to observe a number of accounts of your personal or to provide you with a peek into your opponents’ analytics.

For instance, VidIQ’s competitor report allows you to observe your efficiency in opposition to another public YouTube channel you choose. You possibly can evaluate by metrics like views, subscribers, common every day views, common every day subscribers, and video publishing quantity.

Grow your YouTube viewers sooner with Hootsuite. It’s easy to handle and schedule YouTube movies in addition to shortly publish your movies to Fb, Instagram, and Twitter—all from one dashboard. Attempt it free right this moment.

Get Began

Grow your YouTube channel sooner with Hootsuite. Simply average feedback, schedule video, and publish to Fb, Instagram, and Twitter.

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