Weak shopper demand on account of excessive inflation remained a problem all year long, regardless of an enchancment within the provide scenario, in keeping with the report.
Smartphone shipments within the sub-$300 (roughly Rs. 25,000) worth phase declined by 15 %, whereas the mid-range and premium sub-$300-$500 and above-$500 (Rs. 41,000) segments grew by 20 and 55 %, respectively. . throughout 2022.
Entry-level smartphones under Rs. 12,500 apiece, declining to 46 % from 54 % a 12 months in the past.
IDC India analysis supervisor, shopper units, Upasana Joshi, mentioned the dearth of recent launches within the sub-$150 (roughly Rs. 12,000) smartphone phase is limiting its development.
In response to Navkendar Singh, IDC’s affiliate vice chairman of system analysis, rising costs and extra stock are anticipated to be a priority for not less than the primary half of this 12 months.
“We should always anticipate a slightly tough and extended restoration within the smartphone market, as considerations about rising costs and extra stock will stay a problem not less than by means of the primary half of 2023.
“Distributors and buying and selling companions ought to overview their plans for his or her entry-level portfolios, growing the provision of 5G units by means of enticing trade-in packages and financing schemes,” Singh mentioned.
Xiaomi led the market through the quarter in addition to on a year-over-year foundation with 18.6 and 21 % of the market, regardless of an enormous drop in shipments in comparison with final 12 months.
Xiaomi’s shipments fell 38.3 % through the December 2022 quarter and 25 % year-on-year in 2022.
Apple maintained its management within the premium phase with a share of 60%, adopted by Samsung with a share of 21%.
Samsung’s smartphone shipments fell 22.6 % within the December 2022 quarter and 6.6 % for the 12 months.
Samsung was the second largest participant through the quarter in addition to through the 12 months with shares of 18.4% and 18.1% respectively when it comes to smartphone shipments.
A complete of 201 million cellphones had been shipped in 2022, representing a 12 % annual decline.
“Supply of characteristic telephones amounted to 57 million, which is eighteen % lower than final 12 months. Samsung, Xiaomi and Transsion had been the main corporations within the total cell phone market,” the report mentioned.
