As Axios reviews:
“Biden’s digital technique workforce will attain out to influencers throughout the nation to goal those that will not be following the White House or the Democratic Occasion on social media — or who’ve tuned out of mainstream media altogether. Biden’s 4 digital workers focuses on influencers and unbiased content material creators. The workers is formally working for the White House, not the Biden marketing campaign, however reaching younger and suburban voters is a precedence.”
Biden’s workforce is trying to work with influencers in regional communities, coinciding with Biden’s visits to these areas, to maximize message resonance. TikTok and Instagram would be the key platforms to deal with on this new push.
Which, in fact, is sensible – younger persons are extremely engaged with each platforms, extra so than with different social apps. However it additionally looks like a battle – on the one hand, Biden is shut to signing a invoice that will utterly ban TikTok, and on the opposite – is he utilizing it as a key communication software?
I imply, the 2 have their very own logic, they usually’re not essentially related – and if something, it is doable that TikTok’s use for political campaigning might additional spotlight its potential affect in that regard.
However it’s an fascinating commentary on the present media panorama, because the Chinese language-owned platform is seen as a possible vector of international affect, and can also be seen as an vital platform to attain out to potential voters.
Does this make it much less doubtless that TikTok will probably be banned within the US? In all probability not.
It is unclear what place the White House presently takes on the matter, however after TikTok chief Shou Ji-chu’s current speech to the US Senate that did not appear to go too effectively for the corporate, and even the most recent shows of Chinese language aggression in Taiwan, after a gathering between Taiwanese officers with US representatives, TikTok does not appear to be in a greater place given the issues surrounding the app.
Biden should drop the hammer at any second, however till then, it seems like they’re going to even be utilizing it to maximize Biden’s personal message to the youth.
An fascinating assertion concerning the state of mass media in 2023.