You heard that proper — there’s one other social media app on the town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media entrepreneurs yet one more platform to study.
This text will train you all about what the app is, if it’s value investing any time into, and how one can begin utilizing it for enterprise.
Let’s get began.
What is Lemon8?
Lemon8 is a brand new social media app created by ByteDance, the creators of the wildly fashionable TikTok app.
Designed to be a life-style app, Lemon8 is like a combination of Instagram and Pinterest. It’s photo-heavy however permits customers to share recipes, outfits, journey guides, and extra.
Common classes on Lemon8 embrace:
- Style
- Make-up
- Skincare
- Journey
- Well being & wellness
- Health
- Meals
This implies Lemon8 might be a go-to spot for visible manufacturers in these industries.
However is it right here to remain?
Whereas Lemon8 had an especially profitable begin, its momentum has slowed. In its first few months, Lemon8 was one of the crucial downloaded life-style apps in the USA, producing 4.1 million customers in only a few months. Having launched in 2020 in Japan first, the app had over 17 million customers by mid-2023.
Nowadays, it appears to be like like that exercise has dropped off. Information exhibits that the app’s day by day energetic customers have almost halved, going from almost 12,000 to only over 6,000 in mere months.
Regardless, it appears to be like like Lemon8 initially gained reputation with a lot of TikTok’s creators — a younger person base consisting largely of Gen Zers.
And since it may be sensible for manufacturers to solidify their place on a platform earlier than it turns into oversaturated, any visible manufacturers that cater to Gen Z ought to contemplate including Lemon8 to their social media technique.
How will you use Lemon8 for enterprise?
When you’re seeking to get forward of the curve, it’s a good suggestion to start out contemplating if Lemon8 is proper for your enterprise and easy methods to use it strategically. Listed here are just a few suggestions primarily based on fashionable content material we’re seeing that can provide you a head begin in your Lemon8 advertising technique.
Create photograph carousels
A photograph carousel — similar to on different platforms — is a publish that features a number of swipeable pictures. Right here’s an instance of what this appears to be like like on Lemon8:
Picture carousels are one of the crucial fashionable publish sorts on Lemon8, so if you wish to see success on the platform, it needs to be one of many key components of your technique.
Provide you with a subject in your photograph carousel. The one above focuses on meal planning, with the creator sharing her deliberate menu for the week together with recipes and pictures of every dish.
Different choices embrace:
- Weekly outfit inspiration
- Nail artwork
- New product releases
- Prime 5-10 listicles
- Life hacks
- Skincare/magnificence suggestions
- Exercise routines
Since Lemon8 is so closely lifestyle-focused, you’ll need to point out your model/merchandise in a approach that looks like life recommendation over a promotion.
Reap the benefits of Lemon8’s enhancing instruments
Make your cowl photograph stand out. This is among the finest methods to seize consideration and get customers to click on in your publish to view extra. This Lemon8 publish shares just a few nice suggestions for enhancing your cowl pictures.
However let’s have a look at just a few well-designed examples that may make it easier to catch your viewers’s eyes.
Several types of textual content, shapes, arrows, and doodles will help draw consideration to elements of your cowl photograph and create a design that stands out. There are even templates that can assist you discover a place to begin in your cowl photograph design.
Plus, much like TikTok, utilizing Lemon8’s built-in enhancing instruments possible makes the algorithm need to enhance your content material. It makes your content material appear native, prefer it belongs on the platform.
Enhancing instruments obtainable on the platform embrace:
- Templates
- Picture retouching
- Product tagging
- Textual content overlays
- Stickers
- Cutout device
Be relatable
Develop a relatable voice in your Lemon8 posts. You’ll see a whole lot of emojis, creators calling one another “girlies,” exclamation marks, and extra.
Create a persona that desires to see others succeed, supporting the folks in your audience and serving to them discover higher options—ideally, by your enterprise and services or products.
Mix your Instagram and Pinterest methods
Lemon8 is primarily a mix of Instagram and Pinterest. Assume Instagram’s photograph carousels and captions with Pinterest’s content material.
Mix these two methods — or on the very least, the technique you employ for Instagram content material creation and your Pinterest technique for content material calendar — to create the right content material for Lemon8.
Use participating captions
From what we will see right now, there’s no character restrict on Lemon8’s captions — nevertheless it appears to be like like round 150 phrases appears to be the really useful quantity. Which suggests you will have a great little bit of area to additional increase on the content material you’re sharing.
Right here’s an excellent instance of a Lemon8 caption used effectively:
The publish consists of photographs on how the creator makes use of Notion, and the caption additional explains each. It’s virtually like a micro-blog — one other smart way to consider your Lemon8 technique.
Remember to make the most of the area you will have in your Lemon8 captions. Use them to essentially let your voice present, clarify what your followers are seeing in every picture, and extra.
Lemon8 even presents a “caption concepts” popup that can assist you get began along with your first few posts.
Tips on how to begin utilizing Lemon8
Prepared to start out utilizing Lemon8 for your enterprise? Observe together with our five-step information to create your account, construct out your technique, and begin participating.
1. Create an account
Begin by downloading the Lemon8 app from the app retailer onto your smartphone. Create an account by selecting your username and password.
Professional tip: Attempt to ensure your username matches your model identify and your username/deal with in your different social media accounts.
When you’ve accomplished that step, you’ll be prompted to pick your pursuits from an inventory just like the one under:
Remember to select pursuits which are essentially the most intently associated to your enterprise. That may make it easier to discover creators inside your area of interest to observe and work together with.
2. Optimize your profile
Subsequent, you’ll need to optimize your profile the identical approach you do on each social media platform you create an account on.
This implies:
- Once more, guarantee your username/deal with matches your model and different social accounts.
- Create a bio that clearly and concisely states what your model does — you solely have 80 characters.
- Add your emblem as your profile photograph.
- Join your different social media accounts—you possibly can add data in your TikTok, Instagram, Twitter, YouTube and web site to your Lemon8 profile.
3. Observe related accounts
After you’ve chosen your high pursuits, begin searching by the “For You” feed to see what’s on the market. When you come throughout posts which are related to your enterprise, be sure you give the creator a observe.
There are two essential feeds: “For You” and “Following.” Because of this in case you construct up your following checklist sufficient, you’ll be capable of discover inspiration and have interaction with the entire customers below that particular feed.
Plus, the extra folks you observe once you first create your account, the extra possible it is that folks desirous about your merchandise will uncover your account and begin following you.
4. Create your first Lemon8 publish
Shortly after you create your account and observe a great little bit of customers, you need to begin creating content material so that they have a cause to observe you again. Create your first Lemon8 publish by pinpointing your matter, creating imagery, enhancing them utilizing Lemon8’s instruments, and making a useful caption.
5. Have interaction with different customers
Lastly, begin repeatedly participating with different customers on the platform. Touch upon posts utilizing that enjoyable, relatable voice. Like and observe posts by customers which are much like your audience. Put aside time all through the day — daily, particularly whilst you’re initially constructing your account — to open the app once more and have interaction with as many customers as you possibly can.
Continuously requested questions on Lemon8
How is Lemon8 totally different from TikTok?
Lemon8 is owned by the identical firm as TikTok, however has a special purpose. It’s extra photo-heavy than video content material, geared toward being a life-style app that’s much like Instagram and Pinterest. Lemon8 customers typically share photograph carousels with posts surrounding life-style matters like meals, health, and style.
What is Lemon8 used for?
Lemon8 is used for sharing life-style content material. Photographs and movies that showcase easy methods to do issues like cook dinner recipes, model properties and outfits, create DIY tasks, and extra.
How will you achieve success on Lemon8?
To see success on Lemon8, select a distinct segment, create participating and useful content material, work together with different customers, and make the most of the Lemon8 enhancing instruments.
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