What is Bluesky Social? Everything Your Brand Needs To Know

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At this level, you’ve doubtless heard of Bluesky Social, the budding Twitter various. It’s one of some text-based social networks which have cropped up as Twitter, now X, makes the shift to turning into an “every part app” underneath its new chief, Elon Musk.

And whereas Bluesky could also be new to the social scene, it’s exhibiting loads of promise — in actual fact, it’s already reached a million customers.

In case your FOMO is kicking in, you might be questioning if it’s essential begin a Bluesky account for what you are promoting. We’re right here to assist!

Right here’s every part it’s essential know in regards to the up-and-coming Bluesky social community and the way you need to use it in your model.

Bonus: Get a free social media technique template to shortly and simply plan your individual technique. Additionally use it to trace outcomes and current the plan to your boss, teammates, and purchasers.

What is Bluesky?

Bluesky is a decentralized, text-based, invite-only social network created by former Twitter CEO Jack Dorsey.

Primarily, Bluesky is a text-based microblogging platform, form of like how Twitter used to perform in its early days. Customers can share text-based posts of as much as 300 characters which can be proven in feeds with different customers’ posts.

How does Bluesky work?

Bluesky features in the same approach to most social networks and text-based apps. At its core, you have got a profile, observe different customers, and begin conversations.

However Bluesky differs from its predecessor and different social platforms in a couple of key methods.


For starters, the app is presently invite-only, which means you will need to obtain an invitation code from one other person to affix. You too can join Bluesky’s waitlist for a code.

According to the Bluesky team, the app is invite-only for two reasons.

First, because they want to limit the number of sign-ups from spammers, bots, or bad actors. This selective process helps Bluesky curate and moderate content as it scales. The Bluesky Safety team goes into more detail about how invite codes help track spam here:

Source: Bluesky Safety

Plus, limiting sign-ups helps the platform grow organically through existing personal networks. This helps generate buzz and create FOMO for users who haven’t yet made the leap from X to an alternative app. (Which may happen if X becomes a paid app).


Another major difference between Bluesky and Twitter, now X, is that it’s decentralized. You’ve probably heard conversations around the fediverse or centralized versus decentralized platforms, but if you’re still unsure what that means, here’s a quick explainer.

Like Mastodon, which is also decentralized, Bluesky operates on independent servers and isn’t controlled by a single server or company. This gives users more control over how they want the platform to operate and how they think content should be moderated.

Bluesky is also an open-source platform. The platform does this through an AT Protocol, which, as Bluesky describes it, “is a protocol for public conversation and an open-source framework for building social apps, meaning people have transparency into how it is built and what is being developed.”

Jack Dorsey explains the goal behind developing a decentralized network in more detail here:

Customized domains

Bluesky plans to be an ad-free area as a way to shield customers’ knowledge. Nonetheless, the platform is exploring different methods to monetize the platform, and its first service is area buying and administration.

For those who’re scratching your head questioning how buying domains is related to your social exercise, allow us to (attempt to) clarify.

Whenever you join Bluesky, your username will look one thing like this: @username.bsky.social (e.g., @samlauron.bsky.social).

Let’s say you wish to drop the “bsky.social” half — or customise your deal with altogether, like The New York Instances, for instance:

The New York Times' Bluesky account has a custom handle (@nytimes.com) that matches their domain


You may customise your deal with by paying for a website title by Bluesky’s partnership with Namecheap.

After you’ve bought your area, you need to use it as your Bluesky deal with. However you may also switch your area title wherever and have any URL direct to it, not simply your Bluesky profile.

The screen shows the Bluesky and Namecheap partnership, which shows a variety of available domains based on your bluesky username


This characteristic will not be on the prime of each social media supervisor’s checklist when they give thought to their very best platform. Nonetheless, it’s a handy approach to snag a customized area if you happen to don’t have already got one.

Other than these variations, although, Bluesky’s app will really feel fairly acquainted if you happen to’ve used Twitter.

The homepage appears to be like practically similar to Twitter/X, with a navigation menu on the left facet and the feed within the center.

There are three completely different feeds to filter posts by: Following, Uncover, and Fashionable With Mates. You may customise what you see in your feeds, which is one other instance of how Bluesky presents autonomy.

The Bluesky homepage looks very similar to classic Twitter: It includes a left-hand navigation menu and following, discover, and popular with friends feeds


How are you going to use Bluesky for enterprise?

For those who’ve bought an invitation code and are contemplating incorporating Bluesky into your model’s social technique, listed here are a couple of concepts for the way what you are promoting can use the budding social platform.

Thought management

As with every new platform, there are advantages to being an early adopter. A kind of is having the ability to set the tone or commonplace for different manufacturers to observe.

Bluesky is nonetheless so new that there isn’t actually a confirmed formulation for creating participating content material but. Many individuals and types alike are nonetheless experimenting with the platform, typically cross-posting content material from X. This implies there’s a chance for what you are promoting to create the foundations of engagement on Bluesky.

You should utilize Bluesky to ascertain a powerful POV and place your self as a thought chief or go-to useful resource in your business earlier than anybody else does. As an early person, you’ll be able to set the tone for the way different manufacturers find yourself sharing and fascinating.

There’s additionally a chance to conduct your individual person analysis. Earlier than you begin sharing content material, see how customers on the platform are interacting and what forms of conversations are being began. Use your analysis to create a singular model place that meets these wants and behaviors.

Join with the press

Twitter (X) has lengthy been a supply for real-time updates or breaking information. Journalists, particularly, have relied on the platform to share these updates, supply info, or join with potential topics.

Because the Twitter atmosphere has shifted, many journalists and media corporations have flocked to each Bluesky and Mastodon as alternate options.

Internet journalist Taylor Lorenz's Bluesky account has over 22K followers


For companies, this implies you need to use Bluesky to join with the media for PR or brand-building functions. You too can keep on prime of business information simply as you’ll on X (Twitter) or different information sources.

Bluesky makes it straightforward to search out and curate individuals you wish to see content material from. Much like Lists on X (Twitter), you’ll be able to create customized feeds and add customers to them to start out seeing their content material. You too can add feeds that folks have already created, like this journalism feed known as “BlueSky Information” beneath:

The "BlueSky News" feed has been created by Bluesky user @matthewrodier. The image shows a button to add this feed to your feeds and how many users have already liked the feed


Attain (or create) area of interest communities

One other manner to make use of Bluesky as an early adopter is to discover or create a distinct segment group.

Area of interest communities are ones that cater to a selected matter, curiosity, or business. Catering your content material to a distinct segment viewers will help you attain people who find themselves extra prone to have interaction with and be concerned with what your model has to say.

For instance, one area of interest on Bluesky is tutorial publishing homes.

The academic publishing houses with Bluesky accounts include the University of Minnesota Press, Stanford University Press, Northwestern University Press, and more

College presses are a selected subset of the publishing business, which implies they’ve a really particular viewers of authors, teachers, and people with publishing business expertise.

The College of Minnesota Press reached this area of interest viewers by sharing a hyperlink to its present job postings on Bluesky. This submit earned fairly a bit extra reposts than the remainder of the writer’s current posts, suggesting that it was reaching the correct individuals.

This Bluesky job posting from the University of Minnesota Press earned 18 reposts and 15 likes


Be much less promotional

Up to now, largely because of the ad-free atmosphere, Bluesky feels loads much less self-promotional than different platforms. Assuming that the platform stays ad-free, it’s a good suggestion for companies utilizing Bluesky to focus much less on selling their model and extra on beginning conversations with their viewers.

San Diego Zoo Wildlife Alliance is a fantastic instance of the best way to share on Bluesky with out making the content material instantly about what you are promoting.

A post from the San Diego Zoo shows red panda named Lucas with the caption "Did someone say PSL? #PumpkinSpiceLucas"


The group follows the same content material technique that it employs on X, typically cross-posting the identical lighthearted animal photographs to Bluesky.

The San Diego Zoo's Bluesky account shares a joke ("Shell-ebrating 10 years of Kenergy") alongside an image of a hermit crab


How does Bluesky examine to different X (Twitter) alternate options?

As X continues to evolve into an “every part app,” it’s a good suggestion to get acquainted with a couple of alternate options so you’ll be able to determine which text-based platform is finest in your model’s social technique.

Bluesky vs. Mastodon

Mastodon is probably the most comparable X (Twitter) various in comparison with Bluesky. Like Bluesky, Mastodon is a decentralized platform and is utterly open-source. Mastodon is run by a non-profit group, however as a result of the app is decentralized, there is no single “proprietor” of the platform.

As a substitute, it’s made up of particular person servers. This implies Mastodon depends on its communities and servers to self-govern. Every server can have its personal guidelines round content material and moderation, which may get tough to maintain up with.

For those who’re searching for a decentralized platform with full autonomy, then Mastodon is value a strive. However if you happen to want a *little* extra construction together with your decentralization, then Bluesky is the way in which to go (for now).

Bluesky vs. Threads

Instagram’s Threads is one other text-based various to think about. Threads features equally to X and different text-based apps.

The principle distinction between Threads and Bluesky is that Threads is instantly related to Instagram, which means you will need to have an Instagram account if you wish to be on Threads. This may be handy if you happen to’re searching for a extra streamlined expertise or in case your model already has an enormous presence on Instagram.

For those who sense that your Instagram viewers would take pleasure in text-based posts from you, then it’s value making a Threads account. However if you happen to’re searching for a decentralized text-based app to create a brand new viewers or person expertise on, Bluesky could also be a greater match.

Nonetheless feeling confused? Try our characteristic comparability chart:

Options Bluesky Mastodon Threads
Character depend 300 characters 500 characters 500 characters
Media Photographs solely Photographs, GIFs, video, audio Photographs and video
Verification badge No No Sure
Direct Messaging No Sure No

begin utilizing Bluesky

1. Go to bsky.app

As soon as there, click on on Create a brand new account.

The Bluesky welcome screen shows two option: create a new account or sign in

The primary immediate will ask you to decide on your internet hosting supplier. The default is Bluesky, however you’ll be able to change this later.

When creating your account, you can choose between Bluesky and "other" hosting provider

2. Enter your invite code

Subsequent, you’ll be prompted to enter your invite code.

If you have an invite code, the app will prompt you to enter it in step 2

For those who don’t have an invitation code, you join Bluesky’s waitlist.

If you don't have an invite code, the screen prompts you to join the waitlist. The message that appears reads "Bluesky uses invites to build a healthier community. if you don't know anybody with an invite, you can sign up for the waitlist and we'll send you one soon"

3. Arrange your account

After coming into your legitimate invite code,. You’ll additionally enter account particulars like your electronic mail deal with, birthdate, and the password you wish to use.

When signing up for Bluesky, you'll have to enter your invite code (if you have one)

4. Edit your profile

As soon as your account is arrange, edit your profile. You may replace your profile image, cowl photograph, show title, and outline (like a bio).

When setting up your Bluesky profile, you'll be prompted to set a profile and cover image along with your display name and description/bio

5. Begin curating your Feed

Now it’s time to uncover and observe accounts so you have got one thing to take a look at in your feed. You too can create customized feeds by curating the forms of accounts you wish to see.

Your "Following" feed is initially empty, but the app will prompt you to search for other accounts to follow

6. Create your first submit

To create your first submit, click on on New Put up on the backside of your house display screen.

From there, you’ll be capable of write a submit containing as much as 300 characters together with emojis and hyperlinks.

creating a post on bluesky looks much like it would on twitter or another text-based app: there is a compose window with a counter showing how many characters are remaining and options to add emoji or images

Essential to notice: Bluesky doesn’t presently assist hashtags. Whilst you can embrace a hashtag in your submit, it gained’t be clickable or searchable and there isn’t presently a approach to uncover or seek for hashtags on the platform. Whereas this might doubtlessly change down the street, maintain this in thoughts if hashtags are sometimes a part of your technique.

FAQs about Bluesky

How do I get invited to Bluesky?

To get invited to Bluesky, it’s essential obtain an invitation code from a present person. You too can join Bluesky’s waitlist to obtain your individual code.

What does Bluesky do?

Bluesky is a decentralized text-based app the place you’ll be able to share posts with as much as 300 characters. The platform is presently free, however you’ll be able to solely be a part of by an invitation code.

Is Bluesky the identical as Twitter?

Bluesky is a separate firm from Twitter. Nonetheless, it was created by the previous CEO of Twitter, Jack Dorsey, throughout his time at Twitter. Bluesky grew to become an impartial firm in 2021.

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