Twitter’s head of brand safety and ad quality has left the company | Engadget

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Earlier this week, Twitter misplaced its head of content material moderation on the platform, Ella Irwin. In one other signal of instability at Twitter’s high ranks, one other high government is leaving the company. The Wall Avenue Journal studies that AJ Brown, who was accountable for Twitter’s brand safety and ad quality, determined to go away the company on Friday. Brown was reportedly accountable for making Twitter a protected place for advertisers to position their adverts. At the time of writing, she has not formally introduced the cause why she determined to go away the company.

Ever since Elon Musk took over, Twitter has struggled to maintain advertisers on the platform. Earlier this 12 months, it was reported that greater than 500 of the company’s high advertisers had suspended spending on the platform. Then the proprietor of Twitter, Elon Musk, mentioned that the company plans to interrupt even inside a 12 months.
Advertisers aren’t the solely ones fearful about the platform’s future. Some manufacturers and customers ultimately determined to desert Twitter totally resulting from issues about Musk’s dealing with of content material moderation on the platform.

The departure leaves new CEO Linda Yaccarino in an attention-grabbing place. Jaccarino, who was beforehand in cost of ad gross sales at NBCUniversal, has beforehand mentioned that brand safety is a high precedence for advertisers. Provided that promoting is Twitter’s most important method of getting cash, it will likely be attention-grabbing to see the way it handles this example.

Following Elon Musk’s takeover final 12 months, Twitter appears to have struggled to maintain the social media platform afloat. The company has reportedly laid off the overwhelming majority of its workforce and stopped supporting third-party software program. To not point out that Twitter is taking an exorbitant quantity of cash from those that need to use its API and attempting to pressure customers to pay $8 a month for a “premium” expertise on the platform.

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