Top Social Media Manager Interview Questions and Answers [2023]

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Don’t sweat by your blazer: right here’s every little thing you should know in your social media supervisor job interview.

You’ve obtained the abilities, you’ve created a kickass resume and portfolio, you’ve scheduled an interview. Now, the ultimate step to securing the job is answering the questions your potential new employer fires at you. Then, you’ll be able to benefit from the fabulous lifetime of a social media supervisor (77% of social entrepreneurs are completely happy of their jobs… and hey, the wage’s not unhealthy, both).

This weblog put up covers steadily requested questions and what sorts of solutions employers are in search of. It’s a must-read for interview prep—actually, we guess your new boss-to-be is studying it for inspo.

Bonus: Our free social media supervisor profession toolkit consists of resume, cowl letter, and portfolio templates, together with an entire information to social media job descriptions and steadily requested interview questions. You bought this!

Background and expertise questions

Table of Contents

That is the “inform me a bit about your self” part: right here’s all of the bits to inform.

How did you get into social media?

This introductory query is a basic interview kickoff—it doesn’t matter what sort of job you’re interviewing for, it’s commonplace that you just’ll be requested how you bought your begin within the trade. Each query in an interview is a chance to showcase your strengths, so method this primary one with enthusiasm: you’ll need to present you care about social media from the get-go.

Inform me concerning the social media accounts or channels you have got managed previously.

When answering a query about your previous expertise with managing social media channels, it’s finest to be as particular as attainable. Checklist what manufacturers you’ve labored with, which platforms you’ve used, and temporary particulars about their followings. Should you can throw in a concrete, numerical achievement (for instance, “I elevated this model’s Instagram follower rely by 5%,” or “I doubled engagement price on TikTok for this model in three months”), even higher.

Inform me a couple of technique or marketing campaign you created that you just’re most pleased with.

Time to brag! This sort of query is your alternative to have a good time your wins. Clarify the planning and execution of a profitable technique or marketing campaign, and level to particular actions you took that helped make it superior. Define your objectives for the venture, what you probably did to realize them, and what the outcomes had been.

As at all times, itemizing particular statistics or numbers right here is right: saying one thing was profitable is one factor, however having the ability to quote knowledge that proves success is most popular.

What’s your favourite social media platform to make use of personally, and why?

This query and the one which follows it go hand-in-hand. The aim of it’s to present your interviewer an concept of how one can distinguish private vs. skilled social media use. What’s essential right here is the why: what do you search for whenever you’re utilizing social media recreationally vs. for work?

What’s your favourite social media platform to make use of for manufacturers, and why?

As talked about above, this query is the pure observe as much as “What’s your favourite social media platform to make use of personally.” When answering this one, be sure you level to the strengths of the platform in terms of enterprise: for instance, “I like Instagram due to all of the alternatives for user-generated content material” or “I like Linkedin as a result of it makes it straightforward to attach with different recruiters.”

It’s okay in case your reply to each this query and the one earlier than it’s the identical—simply be sure that the “whys” are totally different. As an example, you would possibly like TikTok personally since you’re a sucker for a goofy development, however professionally due to the hyperlink in bio that drives site visitors.

What social media certifications do you have got?

A simple one—so long as you do have certifications. This isn’t essentially required for each job in social media, but it surely’s definitely an asset, so taking a free tutorial or two can go a great distance in terms of your interview.

Hootsuite provides certifications in social advertising, DEI in social media, social promoting and extra.

Questions concerning the model

These interview questions are all about analysis: ensure you do your homework so you’ll be able to knock them out of the park.

How would you describe our model?

Any place you interview for goes to require some analysis concerning the firm. Do as a lot digging as you’ll be able to on the model earlier than the interview, and make notice of the meant viewers, model voice, and even the color palette and vibe. This query is the interviewer ensuring you “get” the model.

Who do you assume our model’s opponents are?

Show your information of the trade when answering this query: you must know what different companies serve the identical market. When answering this query, it’s good to be detailed and give attention to the viewers. For instance, a small, accessibly priced make-up model isn’t essentially competing with a luxurious cosmetics label—simply because two manufacturers are in the identical trade doesn’t imply they’re competing for a similar viewers.

Which social media platforms would you advocate for our model and why?

To reply this query, level out the objectives and the viewers of the model, then communicate to how that interprets to a particular platform (our social media demographics weblog put up is a superb useful resource for this—and will make you sound like a genius).

Right here’s an instance: A model making an attempt to achieve 15 to 25-year-olds within the US would possibly need to think about Youtube, as a result of 77% of American web customers in that age vary use that platform.

Why do you need to work for our firm?

Right here’s slightly secret: Your interviewer is completely fishing for compliments right here. Answering this query is an effective alternative to show that you just’ve executed analysis into the corporate, to level out facets of the corporate you admire, and to share a bit about your self.

For instance, you may reward the model’s dedication to sustainability and notice that being as eco-friendly as attainable is a private aim of yours.

What are your favorite manufacturers on social media proper now, and why?

When answering this query, ensure you contact on particular issues that your favorite manufacturers are doing to extend engagement and make gross sales, but in addition what they’re doing to construct neighborhood — creating a optimistic relationship with clients is an important a part of the social media puzzle, and your employer desires you to know that.

Questions about content material creation

It’s the one a part of your occupation your loved ones actually understands—ensure you nail each query about social media content material creation and do them proud.

What sort of content material would you advocate for our model, and why?

Much like the questions above, one of the best ways to organize for this one is analysis. Check out the sort of content material that the model already posts, and make suggestions based mostly on areas you assume they may develop in. Educating your self about content material on newer or rising platforms (for instance, Threads) is an asset right here.

The why of this query is simply as essential. Stating the corporate’s social media viewers and objectives—and why this explicit sort of content material caters to them—is vital.

What’s your course of for content material creation?

Content material creation ought to begin with a aim in thoughts, and a particular social media advertising technique lays that each one out for you. Define objectives, timeframe, scheduling, photograph and video property, copy and anything you’ll have to create superior content material.

Relying on the model, it is perhaps worthwhile to say that your content material creation course of leaves room for flexibility: if there’s a development going viral that you just need to soar on, you’ll be prepared.

What’s your course of for paid advertisements?

Similar to with content material creation, your course of for paid advertisements ought to contain aim setting, a sport plan, organizing property, posting and extra. Learn up on paid advertisements on Instagram, Fb, TikTok, LinkedIn and X (previously Twitter) and cite your individual expertise with paid advertisements when answering this query.

Your response ought to embrace a autopsy, too—notice how you’ll learn the analytics after your advert marketing campaign is completed, and what you’ll be able to study from that data.

What can we study from our opponents’ social media?

Ooh, sneaky. That is your likelihood to show your potential to study new methods and adapt them for the model you’re interviewing for. Take note of social media traits within the trade, notice the social media voice and presence of the model’s opponents and define how you may translate these classes into profitable content material. Or, if there’s a competitor that’s not doing so sizzling, clarify how you may do it higher.

Questions about technique

What’s your sport plan? These questions assist your interviewer get to know the tactic behind your social media insanity.

Stroll me by your course of for creating a brand new social media technique for a model.

Be particular and succinct when answering this query—and if attainable, use an instance out of your previous expertise to stipulate every step you’re taking. If the concept of operating by a technique like this makes your coronary heart race, perform some research beforehand: right here’s every little thing you should know to create a killer social media technique (template included).

Most significantly, define setting objectives, steps you’d take to realize them, and the way you’d consider the outcomes.

How do you keep on high of the newest traits and updates within the social media trade?

A part of this reply is probably going “I’m chronically on-line” (hey, it’s a way of life), however you’ll be able to spherical out your reply by pointing to a acknowledged trade useful resource, weblog or information supply. Say, for instance, the Hootsuite weblog. You too can keep up to date by commonly checking the newsrooms for Meta, TikTok and different platforms.

Inform me a couple of time you’ve needed to work in a workforce. What methods did you employ to collaborate?

Communication reigns supreme when answering this query: take into consideration the way you’ve communicated with coworkers, supervisors, and people you’ve managed. It’s at all times spectacular to make use of a big venture for example, so select an expertise that challenged you, and one which had an final result you’re pleased with.

Technique-wise, notice ways in which you labored in a workforce each in-person and nearly (even in a non-remote office, there’s nonetheless loads of digital communication wanted), and methods through which you’ve problem-solved in workforce conditions.

What technique do you employ for social media budgeting?

Speaking cash could make individuals uncomfortable, however your future employer will need to know that you just spend neatly. When explaining your plan, embrace finances for content material creation, software program and instruments, paid social media campaigns and influencer advertising in addition to coaching and growth.

Should you’re undecided the place to start out, we’ve an entire social media finances breakdown for you.

What course of do you employ to find out and observe social media objectives?

This one comes again to your social media advertising technique: go over areas that you just need to see progress in, do analysis to find out how finest to achieve these objectives, set deadlines and consider. It’s useful to say instruments right here, too—in case you have a sure software program you employ to trace progress, share it.

What methods do you employ to extend viewers engagement?

You recognize this one: the most effective methods to extend engagement are to create helpful content material, know your your viewers, reply promptly and schedule your posts for occasions when your viewers is more likely to be on-line. When you’ll be able to, give particular examples for the way every of those methods will profit the model you’re interviewing for.

What are your social media listening methods?

Time to indicate off your information of social listening (that’s the place you monitor social media for references to your model, opponents, and associated key phrases, in fact). It’s web stalking you get to do at work. The best reply for this query is to make use of a software program that does it routinely (BTW, Hootsuite does this) and to watch the right phrases and matters, even when they’re misspelled.

Right here’s every little thing you should know to be a great (social) listener.

How would you cope with a model fame disaster on social media?

It occurs to the most effective of us: the flexibility for information to unfold quick on social media is a blessing and a curse. When you have particular expertise with a model fame disaster, you’ll be able to define what you’ve executed previously. This will also be a great alternative to show that you just’re capable of study from prior expertise: if there’s one thing you’ve executed previously that you’d do in a different way now, notice that.

In any other case, do as a lot analysis on social media disaster administration as you’ll be able to (right here’s a great place to start out), and notice how you’ll implement what you’ve realized for this particular model. For instance, placing beforehand scheduled posts on pause is a straightforward however essential first step.

Inform me a couple of time you resolved a buyer situation on social media.

It is a lower-stakes model of the query above. When answering this query, level out what the difficulty was and the steps you took to unravel it (together with how environment friendly, considerate and compassionate you had been). Should you labored with one other particular person or a social media workforce to unravel the difficulty, make certain to focus on that — it’s a intelligent strategy to assert what a workforce participant you’re.

What technique do you employ to attach and construct relationships with influencers?

First, you’ve obtained to seek out the best influencers. Show to your potential future employer that you’ll analysis people earlier than reaching out (and keep away from a PR nightmare) and how you’ll decide that the influencers that you just work with are a great match in your model. Then, record the methods you’ll join with them—take into consideration e-mail, DM, video chat, in-person occasions. Lastly, inform them the way you’ll be sure that the connection is optimistic: be clear however pleasant, communicative and genuine, all that good things.

Questions about reporting and analytics

Generally, it is all concerning the numbers. Be sure you know your metrics earlier than the large interview.

What metrics do you employ to trace social media efficiency?

The reply to this query can set you aside from any common ol’ social media person. Benchmarks like likes and views, for instance, are typically regarded as much less helpful than feedback, shares and followers: engagement is vital when monitoring social media efficiency.

/a>How would you carry out a aggressive evaluation of a social media account?

First, clarify how you’ll select the competitor to investigate (this needs to be a model that operates in your identical trade and has the identical or comparable viewers). Then, take the interviewer by every of the 4 steps—in case you want a refresher, there’s a template right here.

How would you analyze our audience?

Much like the above, you’d first need to determine who the model’s audience is: who’re they promoting to, who’s locally that they’re fostering? Then, take them by how you’ll first analyze the model’s present viewers, then the model’s competitor’s viewers, and evaluate the 2. Then, concrete plans could be made about the way to hit that concentrate on.

Questions about expertise with social media instruments

The important thing to being the sharpest device within the shed? Choosing the proper instruments to work with.

Which social media instruments are you conversant in?

All social media platforms have their very own native administration tech (for instance, Instagram analytics or Meta’s Enterprise Suite) however there are additionally loads of different platforms that present extra highly effective instruments (like, ahem, Hootsuite).

Your information of supporting instruments exhibits your resourcefulness, effectivity and whether or not or not you have got your finger on the heartbeat of the trade. Should you haven’t used a social media device earlier than, think about getting a free trial of 1 to try it out pre-interview.

How do you schedule social media posts?

Whew, one other straightforward one. For this query, notice what social media administration instruments you’d use to schedule posts and what sources you’d depend on to find out the most effective time to schedule posts.

Time administration, group and work fashion questions

These questions are frequent in any job interview, however significantly essential when hiring a social media supervisor.

How do you prioritize and keep organized?

To reply this one, record your methods for retaining on schedule. Do you write lists? Are you married to your Google calendar? Do you employ any apps to maintain you on observe?

Notice strategies you employ to make sure each long run and brief time period objectives are met, and the way you get again on schedule when plans go awry. It’s additionally helpful to say any methods you have got for whenever you really feel overwhelmed: it occurs to everybody, and understanding the way to handle your psychological well being exhibits maturity and duty.

Should you’re assigned a venture or duty that you just don’t have expertise in, how do you guarantee it’s executed efficiently?

Studying methods are high of thoughts right here—make your employer really feel assured that you would be able to full duties you haven’t executed earlier than by exhibiting your willingness to study. When you have an instance from a previous job or volunteer alternative, notice what you probably did in that scenario. Checklist sources you should utilize to study independently so your employer is aware of that you’ll do your finest to problem-solve by yourself.

Communication can also be paramount on this response. Define how you’ll ask clarifying questions, alter your plan when given suggestions, and request assist in case you really feel caught.

What are your strengths as a social media supervisor, and what are your weaknesses?

Your strengths needs to be a no brainer—they’re why you utilized for this social media supervisor function within the first place, proper? Noting qualities which can be listed within the job description is a useful hack right here. (Oh, your model values a self-starter? What a coincidence, that’s precisely what I’m).

In relation to weaknesses, be trustworthy however optimistic: weaknesses are sometimes our strengths overplayed. Please don’t say you’re a perfectionist… although the truth that you’ve learn this weblog put up to the top signifies that you just most likely are.

Hootsuite makes your life as a social media supervisor simpler. Handle all of your social channels, gather real-time knowledge, and interact along with your viewers multi function place — so that you keep organized, ready, and impressed.

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Do it higher with Hootsuite, the all-in-one social media device. Keep up to the mark, develop, and beat the competitors.

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