In accordance with TikTok:
“As an “Official Accomplice” of MLS, TikTok might be built-in into each MLS recreation all through the season by way of varied in-stadium branding, TikTok and MLS content material on stadium video boards, and extra. TikTok can be one of many sponsors of the eMLS Cup, the League’s eSports event. We’re excited to proceed to focus on TikTok as a spot the place the sports activities and gaming communities intersect, offering high quality leisure for all.»
The partnership will give TikTok one other method to additional combine with main sports activities leagues, which might assist entice extra followers to this system.
The settlement can even open up new alternatives for creators:
“As a part of the partnership, TikTok and MLS will launch a brand new membership creation community the place TikTok creators will work with MLS golf equipment to create thrilling content material throughout the common season and offseason. Creators and MLS golf equipment will work collectively to boost the fan expertise, providing distinctive entry to their favourite MLS gamers and behind-the-scenes moments that may solely be discovered on TikTok.”
The brand new deal can even give TikTok customers entry to MLS content material and clips, giving TikTok customers extra alternatives to create their very own MLS spotlight movies and integrations, serving to to additional promote the league.
“All through the season, followers also can seek for ‘MLS’ on TikTok and entry the MLS Hub, which options the newest content material from MLS, its golf equipment and gamers, multi functional place. From the middle, followers also can entry the MLS web site with extra info on match schedules and outcomes.»
As with all platforms, soccer content material may be very well-liked on TikTok, with views of the #soccer tag rising by greater than 500% prior to now two years. This may in fact be considerably affected by the World Cup and wider engagement with the occasion, besides, the app has a rising legion of soccer followers desperate to eat extra content material.
Actually, @mls The TikTok account presently has over 1.2 million followers.
As such, it is sensible for TikTok to formalize its partnership, particularly because it appears to proceed to introduce itself in as some ways as doable in hopes of avoiding a US ban.
I imply, it is most likely not going to have an effect on any resolution on this, however possibly if TikTok can present that it is a vital info channel, in various methods, that may assist strengthen its case.
Both means, extra soccer content material can solely be a great factor, whereas the elevated sponsorship parts will give this system much more publicity.