The brand new course of will enable advertisers to trace person information via the TikTok Occasions API, which can be built-in into X-Stack.
In response to TikTok:
“Dentsu Digital’s X-Stack Join is a server-side measurement platform that helps advertisers measure on-line conduct on web sites utilizing server entry logs with person consent. Profiles may be created round actions reminiscent of web site visits, logins and kind entry info.”
Basically, the combination will enable higher monitoring of responses to measure the efficiency of your TikTok campaigns, even when cookie monitoring is disabled.
All social platforms are working to offer different monitoring options to make sure that marketing campaign efficiency continues to be measured regardless of elevated information circulation restrictions. Meta, for instance, says it misplaced billions attributable to Apple’s iOS 14 replace, and customers are more and more opting out of information monitoring, and as Google additionally seeks to scale back net monitoring, the measurement panorama is changing into extra restricted.
Some wish to improve automation to maximise advert effectiveness, whereas a wide range of third-party distributors, reminiscent of Dentsu, are additionally now working to offer different options that present built-in information monitoring in a privacy-friendly method.
Ultimately, teams of those platforms will mix to create extra complete databases of licensed person information that can largely change present programs and permit for improved monitoring. However till then, the one different is to make use of totally different choices like this to higher management the response.
You may learn extra about Dentsu X-Stack’s TikTok integration right here.
