TikTok Launches New Ads Library Tool for EU Campaigns

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TikTok launched an updated version of its Ad Library resourcewhich gives searchable statistics for all advert campaigns working within the app, with knowledge on advert focusing on, regional attain, who paid for it, and extra.

TikTok’s new advert library, which may be very comparable in format to the Meta advert library, is at the moment solely out there for European campaigns, however could possibly be a precious useful resource for these seeking to discover TikTok’s promoting approaches.

As you possibly can see on this instance, you enter your goal nation alongside together with your advert kind, date vary, and many others. and TikTok will provide you with an summary of all of the adverts that seem within the app throughout the parameters you’ve got chosen.

TikTok ad library

Faucet on any marketing campaign from the record and you’ll get a extra detailed description of the options.

TikTok ad library

TikTok really has a model of the identical out there from 2021 in its artistic analysis instruments, however this up to date format gives some extra focusing on particulars, possible consistent with the EU’s evolving promoting coverage.

TikTok ad library

However you possibly can nonetheless discover the highest adverts from all areas with TikTok’s authentic advert overview, which will also be filtered by trade, area, goal, and efficiency.

So principally, it is not precisely new, however there may be extra particular details about the efficiency of the advert and who paid for the marketing campaign.

Provided that this can be as a result of EU rules, I am undecided if the identical can be out there for all areas, however for European and worldwide manufacturers, this could possibly be a precious instrument for your analysis.

You possibly can entry the brand new TikTok EU advert library right here.

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