Smartphone Shipments in India Declined 16 Percent in Jan-March 2023 Quarter

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Smartphone shipments in India fell 16% year-on-year in the January-March quarter to 31 million models, analysis agency IDC stated on Thursday. Realme and Xiaomi’s shipments recorded the most important drop throughout the quarter.

India’s smartphone market is anticipated to develop steadily in 2023, says an IDC report.

“Throughout the first quarter of 2023, 31 million smartphones have been shipped to India, down 16 p.c from the identical interval final 12 months and the bottom in the primary quarter in 4 years,” Worldwide Knowledge Company (IDC) Worldwide stated in its quarterly report Quarterly Cell Cellphone Tracker.

Regardless of the 11.4 p.c drop in shipments, Samsung leads the market with 20.1 p.c market share, adopted by Vivo with 17.7 p.c.

Oppo was the one model to register a rise in shipments throughout the quarter. The market share was 17.6 p.c.

Xiaomi’s shipments fell 41.1 p.c to five million models, and its market share fell to 16.4 p.c throughout the reporting quarter from 23.4 p.c a 12 months in the past.

Realme’s shipments fell by greater than half to 2.9 million models and its market share fell to 9.4 p.c throughout the March 2023 quarter from 16.4 p.c in the corresponding quarter of 2022.

“Client demand remained sluggish amid unsure macroeconomic situations, and stock ranges have been boosted by excessive inventories in the second half of 2022,” IDC stated.

The share of 5G smartphones elevated to 45 p.c from 31 p.c a 12 months in the past. The expansion of 5G smartphones was led by Samsung, which accounted for greater than 1 / 4 of shipments in the phase.

“5G smartphones proceed to extend penetration in the low-end value phase and we must always count on a powerful 5G efficiency in the US$150 (almost Rs. 12,250) to US$300 (almost Rs. 24,500) phase in the second half of 2023 as a high-end mannequin with 4G is liberating up house,” stated Upasana Joshi, IDC’s India analysis supervisor for shopper gadgets.

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