In line with a court docket doc launched Monday, a jury discovered that S10 Leisure & Media did not show that Samsung’s in style smartphones might trigger shopper confusion and drown out its model within the market.
Representatives for Samsung and the S10 didn’t instantly reply to requests for touch upon Monday.
S10 Leisure, which manages pop singers Anitta and Normani, mentioned it began utilizing the S10 title in 2017. Samsung began promoting its Galaxy S sequence smartphones in 2010 and the Galaxy S10 telephones in 2019.
S10 argued that Samsung’s promoting would make clients suppose the manufacturers are associated, citing Samsung’s use of an identical font and colour scheme as a expertise company for its S10 emblem and its promoting partnerships with musicians.
The lawsuit says the S10 obtained messages on social media from individuals making an attempt to purchase Samsung telephones. It additionally mentioned that Samsung was conscious of the corporate earlier than adopting the model, and that Samsung and S10 have been discussing a doable deal for Anitta to help the tech large.
“Because of the confusion between Samsung’s S10 line of telephones and S10 Leisure’s S10 model, S10 Leisure’s worth and popularity on Instagram and social media has been considerably diminished,” the lawsuit states.
Samsung informed the court docket that its use of “S10” wouldn’t trigger confusion, that it had precedence for the S10 title based mostly on its earlier Galaxy S “household” of manufacturers, and that the S10 had waited too lengthy to file a lawsuit.
© Thomson Reuters, 2023
