In the early days of the iPhone, iOS (then known as iPhone OS) never had anywhere near 50 percent market share. At that time, companies like Blackberry, Nokia and Motorola dominated the smartphone space. By 2010, two years after its debut, Android overtook iOS to claim the larger install base. Ever since then, Google’s mobile operating system has been the dominant force in the global smartphone market, claiming more than 70 percent market share as of 2022, according to .
Google probably has nothing to worry about. After all, the iPhone has always had an outsized presence in the US compared to other markets. Still, the company is likely looking at the situation closely. “This is a big milestone that we could see replicated in other affluent countries across the globe,” Jeff Fieldhack, Counterpoint’s research director, told The Times. To that point, Apple dominated the premium smartphone market in Q2 2022, with the iPhone representing 57 percent of all sales in the segment and shows no signs of slowing down.
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