How to Track LinkedIn Hashtag Analytics for Better Reach

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The message behind each wonderful coming-of-age film is true: what makes you a nerd is definitely your superpower. For superior LinkedIn customers, this superpower is LinkedIn hashtag evaluation expertise.

For those who got here to this text anticipating pleasure and intrigue, I am sorry. However in the event you’ve clicked via to find out how hashtags assist develop your LinkedIn viewers, and most significantly, how to inform in case your LinkedIn hashtag technique is working, then you definately’ve come to the correct place.

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What’s LinkedIn Hashtag Analytics?

LinkedIn Hashtag Analytics is the method of monitoring and analyzing the efficiency of hashtags in your posts, articles, firm web page, and LinkedIn profile.

LinkedIn’s hashtag analytics audit evaluates the attain of your publish based mostly on what number of followers a hashtag has and what number of likes and feedback you possibly can count on to obtain. Within the course of, additionally, you will discover many associated hashtags.

Why You Ought to Track LinkedIn Hashtag Analytics

Discover out what’s trending

The entire level of utilizing hashtags on LinkedIn is to get extra views, proper? Their first evaluation solely takes a couple of seconds and may give you an thought of ​​the efficiency of your publish earlier than it’s revealed.

LinkedIn Hashtag Analytics, the free program I speak about under, additionally consists of monitoring trending hashtags so you possibly can soar on traits whereas they’re trending.

Improve your attain

Hashtags have lengthy been a staple of social media, however they don’t seem to be as efficient as they used to be. Besides within the magical land of LinkedIn, the place you are solely a hashtag away from a possible star.

do not you imagine Try how and the place you ought to be utilizing LinkedIn hashtags for greatest outcomes:

Discover your greatest hashtags

Whereas lots of the hashtags you analyze will work, you might discover a few of the greatest hashtags as you do your analysis. These could also be others utilized by your rivals or prospects, or recommended by LinkedIn’s hashtag analytics software.

Bonus: Obtain the free information which reveals the 11 techniques Hootsuite’s social media workforce used to develop their LinkedIn viewers from 0 to 278,000 followers.

3 methods to observe LinkedIn analytics

1. Manually on LinkedIn

You do not want something however an web connection to begin analyzing LinkedIn. (Though I will additionally cowl two time-saving software program strategies after that.)

Go to and discover the hashtag you need to use.

shock Enter (Again on Mac) to test the hashtag you searched for. Or you possibly can paste the URL under into your browser to go immediately to the hashtag outcomes web page: substitute “social media” on the finish with the hashtag you need. (Depart in “%23” is the hashtag character within the browser’s language.)

social media hashtag search results on LinkedIn

You may filter the outcomes web page to see solely posts out of your connections or for a selected time interval. You too can search for folks speaking about this matter; those that use this hashtag on their profile will seem right here.

people talking about #socialmedia on LinkedIn

Okay, however what about how this hashtag may help? you?

IN Posts click on the daring blue hashtag you need to rank from any publish. On this case, it is #socialmedia.

Alternatively, you should use this URL to go immediately to this web page: substitute “social media” with the hashtag you need to use. No want for “%23” on this URL.

On this web page you possibly can see the variety of followers of the hashtag. Whereas this quantity is not an actual science, it might assist you gauge whether or not or not your publish has a superb probability of showing within the house feed.

Clearly, LinkedIn’s algorithm will not present this to everybody, however the variety of followers offers you an thought of ​​the recognition of a hashtag and the potential attain it might get.

#socialmedia follower number hashtag popularity

Hold a spreadsheet of the hashtags you propose to use and the variety of followers. Attempt completely different ones in your content material and measure their influence in your attain as a part of a daily social media audit.

2. Utilizing Hootsuite

It is fast sufficient to use LinkedIn, nevertheless it’s way more handy to embed LinkedIn hashtag analytics into Hootsuite’s content material planning course of. As well as, this fashion you get extra info.

Here is how.

First, set up for free LinkedIn Hashtag Analytics Program for Hootsuite. The app helps you arrange the free account you want to use LinkedIn hashtag analytics and also you’re good to go.

Open it Streams tab Open the board you need to add the app to and click on Add a stream.

Hootsuite LinkedIn Hashtag Analytics add stream

Click on on packagesthen plus signal subsequent to LinkedIn Hashtag Analytics.

add LinkedIn Hashtag Analytics application stream

Sort any hashtag into your new LinkedIn hashtag analytics stream and hit enter.

For every hashtag you get:

  • Variety of subscribers.
  • Ranking of potential effectiveness (low/medium/excessive).
  • The final in style publish with this tag obtained probably the most likes and feedback.
  • Comparable hashtags.
Hootsuite LinkedIn Hashtag Analytics potential hashtag followers and last 20 most popular posts

Plan Your Hashtags – Plan, analyze and promote your content material throughout all of your social profiles – with one highly effective dashboard.

3. Utilizing Chrome

For those who use Chrome and for some unusual purpose do not use Hootsuite, that is for you.

Add the free LinkedIn Hashtag Analytics extension for Chrome. Comply with the prompts to log into your LinkedIn account to begin analyzing hashtags.

chrome web store hashtag analytics by engage AI

On the LinkedIn web site, click on the Chrome extension icon to open the LinkedIn Hashtag Analytics search field.

chrome extension hashtag analytics search box social media

Enter your tag and press Enter.

You may see all the identical info as within the Hootsuite extension model, together with hashtag followers, potential attain, and associated hashtags.

behavioral statistics number of hashtag followers potential reach rate and relevant hashtags

Ceaselessly requested questions on LinkedIn hashtag evaluation

How do you analyze hashtags on LinkedIn?

LinkedIn Hashtag Analytics helps you propose and measure the effectiveness of your LinkedIn content material. You may analyze LinkedIn hashtags immediately from the LinkedIn web site or use the free LinkedIn Hashtag Analytics Analytics extension for extra options.

How to learn the way many individuals observe a hashtag on LinkedIn

Sort the hashtag into LinkedIn’s search bar, then discover it in any publish that seems and click on on it. On the high, you will see the hashtag’s followers and the newest posts utilizing that hashtag.

Are hashtags efficient on LinkedIn?

You guarantee. In contrast to another social media algorithms, LinkedIn hashtags have a greater probability of getting your content material seen by extra folks.

Prepared to optimize your social media advertising and marketing? Plan, schedule, publish, analyze and promote content material on all of your social platforms, in addition to reply to feedback and handle paid advertisements in a single place. Attempt Hootsuite at this time.


Simply create, analyze, promote and schedule posts on LinkedIn alongside along with your different social networks with Hootsuite. Get extra followers and save time.

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