How to Make Money on TikTok in 2023 (12 Tactics)

If a water park influencer can generate income on TikTok… why shouldn’t you?

For anybody with an entrepreneurial spirit and a knack for enhancing snappy short-form movies, TikTok can provide the prospect to make some chilly onerous money.

In any case, there’s an enormous viewers on this thriving social media platform, keen to be entertained (and perhaps even spend some cash in the method).

In 2023, TikTok ranks because the sixth most-used social media platform worldwide, with over 3 billion downloads and 50 million every day lively customers. That’s a giant market.

It’s no shock, then, that many individuals have already found out how to earn cash on TikTok — some even think about it a full-time job.

However whether or not you need to go all-in or discover a brand new facet hustle, your journey to turn into a TikTok enterprise whiz wants to begin with some research. And also you’ve come to the precise place.

Learn on for one of the best methods to begin creating wealth on TikTok (or watch the video under!).

Are you able to generate income on TikTok?

Yep, you possibly can completely generate income with TikTok… and lots of, many individuals do. (We see you and your Tesla Mannequin X, Addison Rae.)

There are just a few other ways to make that candy, candy financial institution.

To earn cash immediately from TikTok, be part of TikTok’s Creator Fund. To do that, you want to have a minimal of 10,000 genuine followers (sorry, bots!) and have accrued a minimum of 100,000 views over the past 30 days. (You additionally want to be 18 or older and reside in the U.S., U.Ok., Germany, France, or Spain.)

Past this official, app-funded technique of incomes money, there are many different methods that you would be able to generate income on TikTok — even in the event you don’t have a ton of followers. (These methods will in all probability look acquainted in the event you’ve already checked out our guides to creating wealth on Instagram and Youtube.)

Let’s get into it!

12 methods to generate income on TikTok

1. Join TikTok Creator Subsequent

Creator Subsequent is the portal for TikTok customers to entry the entire app’s monetization options.

As TikTok places it: “TikTok Creator Subsequent goals to assist creators monetize as they develop and develop their communities on the platform. While you be part of TikTok Creator Subsequent, you obtain entry to instruments and options that permit you to flip your creativity and passions into one thing larger, whether or not that’s a facet hustle or a enterprise.”

To affix TikTok Creator Subsequent, you want to meet the next eligibility necessities:

• Be 18 or older
• Have posted a minimum of three movies in the final 30 days
• Have a minimal of 1,000 video views in the final 30 days
• Meet the minimal follower requirement in your area
• Be based mostly in the U.S., U.Ok., German, France, Italy, or Spain
• No Enterprise Accounts allowed!

By way of TikTok Creator Subsequent, you possibly can entry just a few completely different monetization options… although every has its personal threshold of eligibility.

TikTok Creator Fund

On July 22, 2020, TikTok introduced their new Creator Fund, pledging to give $200M U.S. to “encourage those that dream of utilizing their voices and creativity to spark inspirational careers.”

The web—and the world—ate it up, and solely per week later, they introduced that the fund would develop to $1B U.S. by 2023. So how do you get your palms on that candy creator money? The app has just a few packing containers you’ve gotten to tick earlier than you can begin making :

• Be situated in the US, UK, France, Germany, Spain or Italy
• Be a minimum of 18 years of age
• Have a minimum of 10,000 followers
• Have a minimum of 100,000 video views in the final 30 days
• Have an account that abides by TikTok Group Pointers and phrases of service

You may apply for the Creator Fund by the app (you’ll want to change to a Professional Account in the event you don’t have that already). Click on on Creator Software after which TikTok Creator Fund to ship in your software.

TikTok Creator Market

In case you’re based mostly in one in every of a number of accredited international locations, you possibly can be part of the TikTok Creator Market to be related with sponsors and types. Any model can be part of, however influencers want to be invited or apply to entry the Market. As of December 2022, there are 800,000 creators from throughout the globe on Market.

Stay Presents and Video Presents

Creators utilizing TikTok Creator Subsequent can obtain “presents” from viewers on their Stay movies or common TikTok video posts. These digital presents could be transformed into {dollars} and withdrawn.

Extra on TikTok presents right here.

2. Associate with a model you belief

Sponsored content material on TikTok is outlined as content material for which you obtain one thing of worth. That’s the objective, proper? For instance, a model would possibly pay you to make a TikTok video speaking about how nice their soy candles odor, otherwise you would possibly obtain a free skydiving journey in trade for posting about it. (Although we’re not recommending taking any free skydiving gives).

In 2022, the worldwide worth of influencer advertising and marketing was $16.4 billion USD, in accordance to Statista — an quantity that has greater than doubled since 2019. An eMarketer research discovered that 75% of medium-to-large U.S. corporations are planning on utilizing influencer advertising and marketing this yr… at the same time as manufacturers are pulling again from social media promoting.

And whereas Instagram continues to maintain the #1 spot because the influencer-brand partnership platform of selection, TikTok is making a powerful play for the highest.

Supply: eMarketer

However simply because manufacturers would possibly provide you a chance doesn’t imply you want to take it. Even when a payday appears candy, it may be a mistake to accomplice with corporations whose views don’t align with your personal. The best way you interact together with your viewers is uniquely yours. Your followers might care about your inspirational soup metaphors or what number of languages you possibly can converse or manicure, however they care about your ethics, too.

Listed here are some suggestions for getting began with sponsored content material:

Solely attain out to manufacturers or organizations you actually love

In case your TikTok is all about your uncooked vegan journey, and unexpectedly, you begin posting about your favourite native burger joint, your followers will see proper by you. Not solely is that this complicated, but it surely additionally makes you seem like a sellout. So, be sure that your sponsored content material aligns together with your common content material.

Make a press package in your TikTok account

A press package is sort of a film trailer for your self. It hypes up the entire nice issues about you (and offers manufacturers good causes to work with you) and consists of contact info, pictures, and notable achievements. Make them need to see what occurs subsequent, a bag of popcorn in hand. Web sites like Templatelab provide press package templates totally free.

Create just a few non-sponsored posts

Manufacturers will need to see that you’ve got what it takes to drive gross sales to their enterprise. Making a few (non-sponsored) posts chatting up your favourite pair of footwear will make that elusive specialty sock model extra doubtless to need to accomplice with you.

Use the Branded Content material toggle

Folks don’t like being deceived—and it seems apps don’t prefer it both. TikTok created the Branded Content material toggle to be sure that customers have been being clear. In case you’re creating content material for sponsorships, hit the button (or danger your video being taken down).

3. Associate with an influencer

Publish TikTok movies at one of the best instances FREE for 30 days

Schedule posts, analyze them, and reply to feedback from one easy-to-use dashboard.
Strive Hootsuite

That is the reverse of the primary technique. In case you are a longtime enterprise wanting to develop your presence (and generate income) on TikTok, attain out to an influencer whose content material aligns together with your model.

Civic Science discovered that 14% of 18-to-24-year-olds and 11% of millennials had purchased one thing inside the final six months as a result of a blogger or influencer really useful it. In different phrases: influencers have affect.

Will we ever know what number of Swarovski earrings Bella Poarch bought? Perhaps not, however you possibly can wager it was price Swarovski’s whereas to get in entrance of 9.4 million folks.

@bellapoarch
To the 🐝 🐝 🐝 #fyp

♬ M to the B – Millie B

Exterior of the TikTok-sanctioned Inventive Market, you possibly can additionally seek for hashtags that align with you and your enterprise (#dentist, #faintinggoats, #thrifting) and scroll by the content material. Or, simply discover the app your self, liking the movies you want and ignoring (or hitting “Not ” on) those you don’t. The app will begin displaying you what you need to see. It’s scary good like that.

Take your time scrutinizing every creator’s web page—we’ve all heard the age-old story of the tearful influencer’s non-racism non-apology. Avoid problematic TikTokers. It’s 2023.

4. Promote merchandise immediately by TikTok

TikTok Store gives manufacturers the chance to combine ecommerce immediately into the app — it’s like your personal little digital storefront.

Manufacturers also can collaborate with creators to promote merchandise by their channels. You may showcase and promote your merchandise through your TikTok movies, TikTok Stay, and the product showcase tab.

In case you are a Vendor, you have to be situated in the UK, Chinese language mainland, Hong Kong, or Indonesia. You need to additionally have the opportunity to show it with a telephone quantity from that area, a certificates of incorporation for your enterprise, and identification.

In case you are a Creator, your account have to be in good standing. Plus, you’ve gotten to:

• Have 1,000+ followers
• Have 50+ video views in the final 28 days
• Be 18 years outdated
• Have posted a video on TikTok in the previous 28 days.

Be taught extra about organising your TikTok Store right here.

5. Earn cash by affiliate packages

You don’t want to make your personal merch to promote one thing on TikTok. You may simply use affiliate internet marketing hyperlinks to earn a proportion on gross sales.

#WaterTok influencer TayTayyMarie shares affiliate codes for water syrups in captions, and has a hyperlink in her bio that directs to an Amazon retailer along with her favourite merchandise (for which she’ll earn fee).

@taytayymarie
Code- TAYLORMARIE10 for $$ off @skinnymixes they only restocked a ton of flavors! #watertok #skinnysyrups #hydrationation #flavoredwater

♬ Little Issues – Tiqta

For example, in the event you’re large on #BookTok and are sharing a listing of your fave seashore reads, it’s straightforward to arrange an affiliate hyperlink to purchase all of your e-book picks through Amazon. Your followers will likely be in a position to simply click on and store, and also you’ll get a proportion of the gross sales made by that hyperlink.

6. Create promotional movies in your services or products

In case you’ve already established merchandise, that is the obvious route for cash making: create TikToks that exhibit your services or products, together with all the main points that make them distinctive.

@okokocosmetiques
𝘀𝗲𝗹𝗳𝗰𝗮𝗿𝗲𝘁𝗶𝗺𝗲 𝗣𝗮𝘂𝘀𝗲, 𝗺𝗮𝘀𝗸 & 𝗿𝗲𝗰𝗵𝗮𝗿𝗴𝗲 🧖🏼‍♀️ Pause for a couple of minutes & indulge your self with our Beaute majestique gel-to-milk cleanser, masks and scrub. 🌿𝟱 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗸𝗻𝗼𝘄 👇 1️⃣ You should use it to cleanse by making use of it immediately to pores and skin or by activating it with water. 2️⃣ It turns into a mild cleaning milk that exfoliates pores and skin gently and restores radiance. 3️⃣ This multi function cleanser works to soften dry and congested areas and exfoliates lifeless pores and skin cells. 4️⃣ It supplies a calming facial and divulges a radiant glow. 5️⃣ It reveals recent, supple & extremely delicate and easy pores and skin. Your pores and skin is prepared to correctly take in and make the most of your serums which will likely be simpler. 𝗧𝗮𝗸𝗲 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁 𝘁𝗼 𝗿𝗲𝗹𝗮𝘅. See clear pores and skin and really feel good. 👌 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘁𝗿𝗶𝗲𝗱 𝘁𝗵𝗶𝘀 𝗳𝗮𝗯𝘂𝗹𝗼𝘂𝘀 𝗰𝗹𝗲𝗮𝗻𝘀𝗲𝗿 + 𝗺𝗮𝘀𝗸? SHOP NOW www.okokocosmetiques.com 🛍💜 #exuderadiance #okoko #cleanser #cleanser #facemask #spa #leisure #cosmetics #skincare #skincareroutine #skincareroutine #skincareroutine #crueltyfreeproducts #crueltyfreeskincare #crueltyfreeproducts #luxuryskincare #healthyskin #positivity #selfcare

♬ unique sound – Okoko Cosmétiques

Make positive you embody a hyperlink to your web site in your bio.

You can even create your personal, personalised merch, like Italian Greyhound (and proud homosexual icon) Tika the Iggy did. The canine’s proprietor, Thomas Shapiro, sells Tika-branded clothes on-line. Make-up manufacturers like Fenty Magnificence and Cocokind are additionally killing the merch sport.

7. Use TikTok adverts to drive site visitors

Generally, you’ve bought to spend cash to generate income.

Whether or not you need to develop your TikTok following or drive site visitors from TikTok to your ecommerce web site, generally, natural views simply don’t minimize it. TikTok’s advert platform is rising increasingly more sturdy by the yr, with choices like in-feed adverts and branded hashtag challenges.

Be taught extra about TikTok promoting choices right here.

8. Supply premium paid content material

The great thing about TikTok is that it’s free for anybody to obsess over for hours every day… however a very beloved content material creator may have the opportunity to persuade their followers to make investments in a VIP expertise.

Many TikTokers provide paid premium content material off of the positioning — as an example, through Patreon. The TikTok movies provide a style of what paid subscribers are in for. Even when only a fraction of your viewers is prepared to pay just a few further bucks for unique month-to-month movies or a particular, supporters-only podcast, that may add up over time.

Contemplate paid content material like unique reside chats, or entry to an unique group Discord channel, or a particular month-to-month video sequence out there to subscribers solely. Or perhaps your TikTok channel generally is a little style of the paid course you provide on Thinkific… get inventive with how you need to use free content material to promote the extra-special stuff.

Toddler specialists at Massive Little Emotions use TikTok movies to share useful tips on parenting… however every one directs viewers to be taught extra from their paid on-line course.

@biglittlefeelings
Can we allow you to in on a secret? You may decrease the depth, frequency, + length of your toddler’s tantrums, beginning TODAY.🤯 When you’ve got a toddler, you’re residing within a tantrum twister🌪️ The crayon is just too “purpley” or they needed you to peel their banana BUT NOT LIKE THAT🌪️ However, the way in which that WE, the mother and father, reply to the tantrum can both shorten the length + depth – or make it last more + go tougher.🤯 🌈 Once we say, “Cease crying!” “settle down” → identical to if somebody advised YOU to “settle down” when YOU’RE upset, they’re gonna explode MORE, longer, tougher. 🌈 Once we say, “FINE! Another episode of Elmo” → your child simply discovered subsequent time they need to tantrum tougher, + longer to get that Elmo. So, as a substitute, the important thing to taming these tantrums? ✨ACCEPT THEM✨ Right here’s your 🌪️ script: ✨SEE THEM: “I hear you actually needed extra iPad time NOW.” ✨OK THE FEELING: “It’s okay to really feel mad/unhappy that iPad time is over for right this moment.” ✨BOUNDARY: “We may have extra iPad time tomorrow.” Discover how “permitting the tantrum” doesn’t equal “permit them to have something they need.” They’re allowed to ask, + we’re allowed to maintain boundaries. Assist them by their upset emotions. You’d be SHOCKED by how merely saying, “I see you’re feeling mad/unhappy. That’s robust.” Could be a sport changer in and of itself. And, whereas we have now TONS of methods that dramatically shorten tantrums, they’ll NEVER go away fully, they’re really wholesome. Wait WHAT?! “How may a tantrum be wholesome? It’s a very inappropriate approach to take care of emotions/wanting one thing!” Right here’s the DL on these toddler tantrums: 🧠 Their brains haven’t but fashioned the areas that assist handle feelings 🌪 Since they don’t have sturdy language abilities but, they specific by their our bodies ⚡️Their idea of time is completely completely different, to allow them to’t perceive why one thing can’t occur RIGHT NOW ✨Toddlers have lots of emotion + vitality and, identical to adults, want a HEALTHY launch in the type of crying ✨Fighting tantrums, energy struggles + disciplining in a approach that each WORKS + protects your youngster’s self worth? Our course, Successful the Toddler, is right here to assist! For folks w/ children ages 1-6. Hyperlink in bio✨ #respectfulparenting #toddlers

♬ unique sound – ♥️⁉️

In fact, that paid content material higher be price it, otherwise you’ll be shedding subscribers as quick as you acquire them.

9. Seek the advice of for different manufacturers and companies

In case you’ve managed to crack the TikTok code and recurrently create partaking content material that delights audiences and winds up on the For You Web page, why not use your particular abilities to assist different manufacturers do the identical?

Proficient TikTokers can use their very own accounts as a portfolio: proof of simply what they’ll do. Some companies can pay large bucks to outsource social media content material to somebody younger and funky who is aware of simply how to appease the algorithm.

Lizza Prigozhina, as an example, has parlayed her TikTok abilities right into a enterprise as “the queen of New York real-estate TikTok,” getting paid to make movies for realtors.

@thekimteam
Simply everybody on the workplace😅 #realestate #group #newyork #sellingnewyork #thekimteamnestseekers #manhattan

♬ unique sound – cench

10. Acquire presents out of your viewers

Presents are a approach for viewers to present their appreciation to creators. It’s a bit bit convoluted however stick with us right here as a result of, finally, presents from the followers flip into money cash for you.

1. TikTok customers buy “Cash” from TikTok that they’ll use to purchase digital Presents.

2. Once they’re watching a Stay stream or a video that they suppose is basically wonderful, customers can ship that “reward” to the creator. (Solely creators who’ve signed up for TikTok Creator Subsequent entry will likely be in a position to obtain presents, although.)

3. These “presents” then get transformed into “diamonds,” and as soon as a creator has sufficient “diamonds,” they’ll money them in for actual, precise cash.

Two cash are price one diamond, and one diamond is price… $0.05. So a giant, beneficiant viewers is basically the one approach presents are going to work as a real monetary alternative.

11. Acquire Ideas

In case you’ve opted into TikTok Creator Subsequent, you’ll have the opportunity to activate the Ideas operate… supplied that you simply reside in a location the place Ideas can be found, after all.

Ideas are related to a Stripe account, so that you’ll want to set that up first. When you’ve activated TikTok Ideas, a Ideas button will likely be seen to your viewers. In the event that they like what you’re up to, they’ll faucet the button to ship you a predetermined tip quantity or a customized quantity.

12. Refer your pals

Bizarre however inspiring reality: you may make cash on TikTok with out even having a single video or follower. Simply go onerous into the TikTok Rewards referral program.

Copy your distinctive referral hyperlink out of your profile, then share it with associates and contacts. If these associates be part of and begin utilizing TikTok, you’ll get reward factors that you simply finally can redeem. Extra about eligibility right here.

TikTok customers also can earn TikTok Rewards by watching movies and taking part in particular occasions listed on the Actions Web page.

5 suggestions for getting paid on TikTok

1. Be genuine

If the large e-book on social media had an ethical, this might be it. And as onerous as it’s to consider that authenticity is vital in our extremely filtered world, web customers crave real content material.

Consumer Ox Zung climbed the TikTok charts thanks to his boyish attraction and foolish movies. His 54.8 million followers aren’t there to purchase something; they’re simply having fun with his antics… however when the time comes for him to monetize his content material, he’s bought an unbelievable viewers of people that know and belief him.

@ox_zung
으아ㅏㅏㅏㅏㅏ #추천 #fyp #viral

♬ оригинальный звук – Sakura Haruno

Whether or not you’re hopping on a dancing development or displaying off your crochet frogs, keep true to your self. It’s the surest approach to acquire followers you’ll preserve—and hopefully, earn some actual cash.

2. Be clear

This goes hand in hand with authenticity. The foundations round posting sponsored content material and divulging if you get free stuff are fairly foggy, but it surely’s all the time higher to err on the facet of warning.

TikTok’s branded content material toggle provides a disclosure for you (#Advert), so be sure you use it when applicable.

3. Look to your favourite creators for steerage

In case you’re undecided the place to begin, begin scrolling. Odds are, a few of your favourite creators are creating wealth from TikTok. Try what they’re doing—model offers, selling T-shirts, spelling their Venmo in alphabet soup—and take a look at to put those self same methods into motion.

4. Don’t ditch your common content material

If each single one in every of your TikToks is sponsored content material or selling one thing, your followers will lose curiosity. You gotta play it cool.

Rug designer H.H. Hooks doesn’t simply attempt to promote you rug-making kits… she shares soothing sensory movies about how rugs are tufted and prepped.

@h.h.hooks
✂️✂️✂️ #oddlysatisfying #rugshaving #donkey

♬ unique sound – H.H. Hooks

Even large manufacturers like Ben & Jerry’s put up TikToks presenting their workplace canines’ Halloween costumes. Don’t all the time make it about cash.

5. Publish on the proper time

Getting your content material in entrance of viewers is essential to incomes engagement and racking up views — which suggests deciding when to put up could be simply as vital as what to put up. (Try our cheat sheet for one of the best instances to put up on TikTok.)

Utilizing a social media administration software like Hootsuite to schedule your TikTok posts might help you optimize your content material’s attain.

6. Don’t hand over

Earning money on this social community isn’t straightforward. If it was, we’d all be Addison Rae. (It’s cool to joke about that—she herself acknowledges what number of of us don’t suppose she has an actual job. And he or she does it with the self-assurance of a 22-year-old who makes $5 million a yr.)

In case you get shut down by one model or influencer, preserve attempting. Onerous work pays off—actually.

How a lot do TikTokers make in 2023?

As seen above, there are lots of methods to generate income on TikTok, and the way you determine to monetize your content material will decide your earnings.

Model partnerships on TikTok could make you upwards of $80,000. That’s proper — in the event you’re a large enough creator (with a big and engaged viewers and a monitor file of success on the platform), you should buy an costly automobile together with your earnings from one video.

As for the TikTok Creator Fund, you possibly can earn between 2 and 4 cents for each 1,000 views. This implies you would possibly anticipate $20 to $40 after reaching one million views.

Be taught extra concerning the TikTok Creator Fund right here.

Who makes probably the most cash on TikTok?

The highest earners on TikTok don’t change a lot yr over yr. In 2022, the TikTokers who made probably the most cash have been….

• 1. Charli D’Amelio, $105,770 per put up. The American influencer was an early adopter of the platform, and it’s paid off. As of the writing of this story, she has 150 million followers thanks to her sick dance strikes (and doubtless additionally her lovely face).
• 2. Khabane Lame, $92,270 per put up. Lame is a Sengalese-Italian social media phenomenon thanks to his internationally beloved comedy movies. As of April 2023, he had 151 million followers, making him the most-followed consumer on the platform.
• 3. Bella Poarch, $66,829 per put up. American TikTok star Bella Poarch has 92.8 million followers. She scored one in every of TikTok’s early viral hits with a hypnotic lip-synch, and nonetheless recurrently will get tens of millions of views on her movies. Her sponsorship offers aren’t the one approach she’s creating wealth, although: Poarch has turned her fame right into a music profession.

How many movies do you want to generate income on TikTok?

There isn’t a set variety of movies you want to have to generate income on TikTok. As a substitute, money-making potential comes from the variety of followers you’ve gotten. You may’t be part of the TikTok Creator Fund until you’ve gotten 10,000 followers.. It’s additionally extraordinarily difficult to generate income in another approach (see our listing above) in the event you don’t have an viewers.

So focus on high quality, not amount: movies which might be partaking, entertaining, and informative that can organically make it easier to develop your follower depend.

For the whole lot you want to learn about making your TikTok one of the best it may be, discover our TikTok technique guides right here.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for one of the best instances, interact your viewers, and measure efficiency — all from one easy-to-use dashboard. Strive it free right this moment.

Get Began