After all, the social media network has about 1 billion active users a month. That’s a huge potential audience to take advantage of.
Verified TikTok accounts benefit from increased exposure and a certain amount of cred. A verification badge is basically a stamp of approval from the TikTok overlords.
If you’ve been wondering how to get a blue check mark on TikTok, read on. Here’s what TikTok verification is, why it matters and how to make sure your verification application is approved.
What does getting verified on TikTok mean?
As on other social platforms, a blue tick on TikTok means that an account’s identity has been confirmed. Verification is generally reserved for celebrities, brands, or influencers. These accounts are most likely to be targeted by copycats.
But you don’t have to be Bella Hadid to get verified. In fact, there are all kinds of businesses (like Spikeball!) that are TikTok-verified.
Keep reading to find out the most important things you need to know about how to get verified on TikTok, or watch our video:
Why get verified on TikTok?
In short, getting verified on TikTok can help establish and solidify your brand. If you’re a musician, actor, writer, or even a business owner, a TikTok verified badge can take your career to new heights.
But here’s a more detailed breakdown of why getting verified is worth it.
You know how there are always social media accounts pretending to be NBA insiders on trade deadline day? A verification badge means that TikTok has confirmed your identity. That blue checkmark next to your user name lends credibility and tells viewers that you’re the real deal.
There are unconfirmed reports that TikTok’s algorithm favors verified accounts. That means verified accounts are more likely to show up on your FYP. More exposure means more likes, which can lead to more followers.
Verified accounts often interact with other verified accounts. Being verified means your favorite celebrities or influencers on the app may actually respond to your comments and DMs. They might even reply to your requests for business partnerships.
How many followers or views do you need to get verified on TikTok?
TikTok’s verification criteria isn’t exactly clear —there’s no follower or view threshold to hit that earns you automatic verification.
Some popular creators have hundreds of thousands of followers (even millions!) but no blue tick.
But like other social platforms, you can request verification on TikTok.
In the past, TikTok used its own secret system of verification. Staff would seek out and give TikTok verification badges to reward content creator for high-quality, popular videos.
Now, they allow TikTok users to request verification from within the app. But applying is the easy part — proving that you’re qualified for verification will be harder.
— Jonah Manzano (@jonah_manzano) November 23, 2022
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How to request verification on TikTok
TikTok introduced the ability to request verification in November 2022, so you might not have this option yet. But if you do, getting the verification process started on TikTok is actually pretty straightforward.
- In the TikTok app, tap your Profile at the bottom-right corner, then tap the Menu button at the top right.
- Tap Settings and privacy.
- Tap Manage account, then tap Verification.
༚ If you’re registered as a Business Account, then you can only apply for Business Verification.
༚ If you’re registered as a Personal Account, then you can apply for Personal and Institutional Verifications.
- Follow the steps in the app to submit a verification request.
Once you’ve submitted your request, you’ll have to wait for TikTok’s team to review your application. It isn’t clear how long that wait may be — in some cases, it may take up to 30 days.
5 tips to get verified on TikTok
Applying for TikTok verification is the easy part. Making sure your application is approved? That’s a little trickier.
But here are some tips and tricks that will help maximize your chances of getting verified by TikTok staff who hand out the coveted blue check.
1. Find your niche and keep producing
Establishing any brand on social media means posting popular and authentic content daily. Once you become known for something, it’s easier to attract, retain and grow your following. That’s why it’s important to start developing catchy, engaging content and keep your foot on the pedal.
It helps to keep up with TikTok’s challenges and trending hashtags. It’s a proven fact that TikTok users like brands that participate in TikTok trends.
And because music is one of the most important factors on TikTok, you’ll want to keep up with the songs and artists that are trending on the platform. Including those in your videos can be an easy way to capitalize on their popularity.
Plus, there’s always the chance that participating in a viral dance challenge will earn a stitch or duet from another TikTok verified account.
@lizzo I love u TikTok! TAG ME IN UR VIDEOS CUS I SEE UUUUUU 👀👀👀👀👀👀🔥🔥🔥🔥🔥🔥🔥 dc @jaedengomezz ♬ About Damn Time – Lizzo
You’ll also want to do some analysis on your own videos. What type of content is performing well, and what’s landing with more of a thud? This can help measure the impact of your content and show you what posting times give you the best results.
2. Get featured in the media
It turns out that traditional star-making platforms are still relevant! Who knew?
But it’s not just traditional media coverage either. Yes, it definitely helps to get featured in a magazine or a newspaper or on the television and radio. But appearing in online posts, YouTube clips and on podcasts with other highly regarded creators is also a great way to spread your message.
Guess what? Those places are looking for content too. You just have to give them a reason to want to feature you.
TikTok star Elyse Myers went mega-viral after her story about the Worst Date Ever. But being featured in People Magazine probably didn’t hurt her follower count either.
@elysemyers I haven’t been to a @tacobell since. #coffeetalk #theadhdway #firstdatefail #tacobell ♬ original sound – Elyse Myers
It helps to follow relevant newsworthy or trending topics. If people want to hear your take on the latest news, your chance of being featured goes up.
3. Become verified on another social media platform
Other social media networks like Facebook, Instagram and Twitter let you apply for verification too. And once you’ve been approved on one platform, you’re far more likely to be verified on another.
Each one of those platforms has its own set of qualities that they’re looking for users to meet to be verified:
- Facebook likes to verify accounts that are professional, official representations of a brand.
- Twitter verifies notable, active accounts that fall under one of six different categories. In some cases, you’ll need to provide proof of notability or authenticity.
- Instagram is a tough nut to crack. Essentially, it will only verify accounts that have a good chance of being impersonated.
Getting verified on other social platforms increases your chances of getting verified on TikTok. A blue checkmark on Facebook, Twitter or Instagram lets the TikTok team know that you’re a person with real cachet on the internet. And you can connect those accounts to your TikTok account. Verification on several other platforms may even help you get verified on TikTok without having any followers!
So get those verification processes rolling!
4. Go viral
This one might seem kind of obvious. But most TikTik accounts have at least one major viral explosion before verification. Getting on the platform’s “For You” page can be a major boost to your followers and viewers and will put you on TikTok’s radar.
@emilymarikoBest lunch of the week!♬ original sound – Emily Mariko
High activity and engagement are two of the key metrics that TikTok looks for when verifying accounts. Going viral checks those boxes nicely.
While there isn’t a scientific formula for going viral on TikTok, there are some ways you can help your case. Here are a few paths to do that:
- Start the video with a catchy hook. You have to make sure your video is attention-grabbing in the first couple of seconds, or users will just scroll away. This TikTok user’s video about friends’ reactions to your ex opens in a super catchy way right away.
friends hate your ex more than anyone♬ original sound – Krutika 🐥
- Tell a story. Not everyone is a dancer. Those who can effectively get their point across in a funny or poignant way have an advantage. But…
- Keep videos as short as possible. TikTok looks at the average length of watch time when evaluating quality. Viewers are more likely to watch the entirety of an 8-to-10 second piece than a one-minute video. This perfect video by Mayim Bialik features a sugar glider and is only 12 seconds long.
@mayimbialikI can’t stop watching this. 😂😍 #animals #cute♬ I Believe I Can Fly – James Ingram
- Reply to the comments. This can help you engage with potential followers and make sure more people see your video. You should be trying to create a community with every post.
5. Follow the rules
Like any social media platform, TikTok will only verify accounts that follow its community guidelines and terms of service. If you violate those rules, TikTok’s moderators will flag your account. Unfortunately, a flag has a good chance of hurting your chances of being verified.
One last tip
Even though it sounds counterintuitive, don’t get too focused on verification. If you follow the steps and hit the marks above in a natural, authentic way, you’ll get there. Just don’t forget to have fun too.
Homemade Pasta w/ @nick.digiovanni♬ original sound – Lynja
Frequently asked questions about the verified check on TikTok
What does the blue check mean on TikTok?
TikTok’s blue check is a verified badge. It means that TikTok has confirmed the account’s identity.
Can you buy verification on TikTok?
No, you can’t buy TikTok verification. If anyone is offering to sell you a verification badge, run — they’re trying to scam you.
How many views or followers do you need to get verified?
TikTok doesn’t automatically verify accounts with a lot of views or followers (but those people can definitely apply for verification!). Ultimately, TikTok is most interested in verifying accounts that are either well-known or experiencing explosive, consistent growth. Going viral doesn’t hurt!
Do you get paid if you are verified on TikTok?
That’s a little trickier. Verified TikTokers don’t get paid by the platform (unless they choose to join TikTok’s Creator Fund), but they are more likely to attract attention from brands looking for new content partners.
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