And the full variety of actions taken is spectacular.
Based on Google:
“Our ongoing funding in coverage improvement and enforcement has allowed us to dam or take away greater than 5.2 billion advertisements, limit greater than 4.3 billion advertisements, and droop greater than 6.7 million advertiser accounts. And we have blocked or restricted advertisements on greater than 1.57 billion writer pages and greater than 143,000 writer websites, up from 63,000 in 2021.”
5.2 billion advertisements. That is “billion” with a “b,” which can also be 2 billion greater than eradicating advertisements in 2021.
Among the many key causes for blocking these billions of advertisements have been trademark infringement, authorized claims and deceptive promotions.
Nevertheless, the primary motive, as you’ll be able to see, is “advert community abuse”, which mainly refers to spammers and scammers making an attempt to make use of the system to trick customers.
Google has additionally restricted plenty of advertisements in these classes:
Moreover, Google has additionally taken motion towards plenty of web sites that take part in the AdSense program, which permits publishers to show Google advertisements on their websites.
The primary causes for these restrictions have been associated to objectionable and dangerous content material on these websites.
It is an fascinating overview of the internet marketing panorama and the scope of exercise wanted to guard customers from fraud and abuse. Google has additionally eliminated greater than 50,000 YouTube channels and AdSense accounts created by Chinese language affect operations in explicit, one other factor of its content material management efforts.
Spammers and scammers are continually enhancing their techniques, and as you’ll be able to see, they continue to be extraordinarily profitable.
The numbers spotlight the necessity for platforms to be vigilant as they work to guard their audiences.
You may learn Google’s full 2022 Advert Security Report right here.