“At this level, we’ll enable submissions of music and content material with synthetic intelligence, however the Grammys will solely be allowed to go to human creators who’ve made a artistic contribution to the respective classes,” Mason stated in an interview with the publication Grammy.com. “If there’s an AI voice that sings a tune or AI instruments, we’ll take a look at it. However in a class primarily based on songwriting, it must be largely written by a human. The identical goes for the efficiency classes – solely a human performer could be thought-about as a Grammy contender. If synthetic intelligence wrote songs or created music, that is one other matter. However now “Grammy” shall be awarded to artistic folks.”
The CEO’s feedback imply the pretend Drake / The Weeknd tune “Coronary heart on My Sleeve,” which went viral earlier this 12 months earlier than being pulled from streaming platforms for copyright infringement, won’t be accepted. One other AI-generated rip-off offered pretend Frank Ocean tracks in April for C$13,000 ($9,722 USD), whereas Spotify was busy eradicating tens of hundreds of AI-generated songs from its library.
Then again, it raises questions on artists like Holly Herndon, who used an AI model of her voice to cowl Dolly Parton’s “Jolene.” (An AI-generated efficiency would recommend not, however does the truth that it is her personal voice change that?) Or, for that matter, there’s the upcoming “final” Beatles monitor, which Paul McCartney says will use synthetic intelligence to isolate a distorted recording of John Lennon’s voice. And can Taryn Southern, who (additionally transparently) used synthetic intelligence to co-produce her 2018 debut album? We have reached out to the Recording Academy for clarification on these examples and can replace this text in the event that they reply.
Awards or not, Mason acknowledged that AI will revolutionize the music business. “Synthetic intelligence will undoubtedly, unequivocally, play a position in shaping the way forward for our business,” Mason stated. “So we now have to begin planning for it and serious about what it means for us. How can we adapt to the difference? How can we set fences and requirements? There are a lot of issues that have to be addressed round AI because it pertains to our business.” The CEO added that the Recording Academy not too long ago held a summit “with business leaders, tech entrepreneurs, streaming platforms and folks from the artist group” to debate the way forward for AI. “We talked about this matter and mentioned how the Recording Academy could be helpful: how we will play the position and way forward for AI in music.”