9 Facebook Analytics Tools for 2023 [Paid & Free]

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Facebook analytics are like a magic fact serum: an prompt shortcut to perception on the world’s hottest social media platform.

Even whereas some issues about Facebook stay a thriller — for occasion, why does your seventh-grade boyfriend go away a ‘Comfortable Arbor Day’ message in your wall yearly? — social media managers all around the world can rely on the soothing readability of Facebook analytics.

Numbers don’t lie, in any case. Your Facebook metrics reveal fascinating info about your viewers’s preferences and behaviors. By analyzing knowledge about your content material efficiency, you’re getting worthwhile quantitative suggestions to assist construct a successful Facebook advertising and marketing technique.

The one trick to benefiting from your Facebook analytics is discovering a instrument that will help you observe efficiency and determine patterns. Fortunately, in case you’re trying for insights into, effectively, insights, you’ve come to the suitable place.

Learn on for a breakdown of the greatest Facebook analytics instruments out there in 2023.

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What are Facebook analytics instruments?

Facebook analytics instruments are applications that accumulate and report efficiency metrics out of your Facebook account.

These metrics can embody issues like views, likes, engagement, click-throughs, and feedback. Principally, even in case you’re spending all of your Facebook time on inventive initiatives (e.g. commenting on Minions memes), Facebook analytics instruments will likely be arduous at work within the background protecting observe of all of the chilly, arduous numbers for you.

Facebook analytics can even reveal details about who is seeing your posts or following your account, with knowledge on viewers demographics. What time are your followers most energetic? Are they youngsters from Latvia or middle-American dads? Facebook analytics is on a relentless reconnaissance mission to collect all this vital intel.

Reviewing and analyzing your Facebook efficiency can assist you perceive what’s working effectively and what wants enchancment. In spite of everything, what can’t be measured, can’t be managed.

You would possibly use Facebook analytic instruments to investigate the efficiency of a person submit, or take a macro-view of the final exercise in your Web page. All this information permits us to identify tendencies and patterns that may be tremendous useful for constructing an knowledgeable social media technique.

Whereas Facebook itself doesn’t have a local analytics instrument anymore (Facebook Analytics was discontinued in 2021), there isn’t any scarcity of different analytics instruments for Facebook on the market to select from. Some value a flat fee or month-to-month subscription; others are free Facebook analytics instruments.

After all, we’re a bit of biased in the direction of Hootsuite’s Analytics instrument, however they’ve all acquired their very own particular charms.

So what’s one of the best Facebook analytics instrument for you? Let’s break it down to search out out.

Bonus: Get a free social media report template to simply and successfully current your social media efficiency to key stakeholders.

10 Facebook analytics instruments for 2023

We get it: there are so many Facebook analytics instruments out there it could actually really feel a bit of overwhelming. Right here’s a fast low-down of what you will discover, beginning with our private fave, in fact.

Hootsuite Analytics dashboard

Okay, okay, we all know it’s a bit of cliche to suggest our very personal analytics instrument, however with so many tremendous useful options, it’s sort of unattainable to not embody it right here.

Between the customizable experiences (yep, you possibly can automate ‘em!), benchmark instruments, and sturdy viewers evaluation options, we gotta say: it’s fairly subsequent stage. Share insights together with your workforce and impress your boss with pleasant, clear report docs.

And since the Hootsuite dashboard is related to your entire social accounts — Instagram, LinkedIn, Youtube, the entire gang — you possibly can truly see all of your social analytics collectively in a single place to catch overarching social tendencies impacting your model and accounts. Not too shabby, proper?

Key options:

Normal analytics: Monitor Facebook metrics like attain, engagement fee, impressions, likes, shares, performs, clicks, saves, feedback, video views, new followers, complete followers, profile visits, reactions, detrimental suggestions fee, web site clicks, common time watched, variety of messages, each day engaged customers and extra.

Reporting: Arrange customized boards that offer you an outline of your most vital metrics at a look over a choose time period: and search for way more granular info, all the way down to the efficiency of each particular person submit you revealed. Report templates are a fast method to get began.

add a new report with Facebook overview and audience

Suggestions: Get customized suggestions for your greatest occasions to submit for every of your accounts based mostly on targets like engagement, model consciousness, and extra.

Assessment business benchmarks: Simply view business benchmarks and see the way you examine to rivals.

best times and days to publish

Fan heatmap: This distinctive visualization instrument means that you can see at a look when your Facebook followers have been on-line throughout a specific date vary. Add the Followers on-line metric to a report back to view simply what number of followers or followers have been on-line by day of the week and time of day.

Value: Strive it for free for 30 days. Pricing begins at $99 monthly.

Rival IQ

Rival IQ Instagram social posts analytics

They are saying you shouldn’t examine your self to others, however what in case you ignored that recommendation? As you could possibly most likely guess from the identify, Rival IQ is closely targeted on seeing simply what your competitors is as much as. Together with reporting on the standard Facebook analytics metrics (engagement, demographics), you should use the Rival IQ dashboard to investigate how your nemesis manufacturers are doing, too.

Key options:

  • At-a-glance efficiency: Likes, feedback, posts, reactions and demographic info in a single place
  • Aggressive benchmarking: Complete reporting on rival accounts so you possibly can see the way you stack up
  • Facebook advert analytics instrument: Monitor your campaigns and placement, and think about demographic info
  • Head-to-Head experiences: Examine your web page to your rivals to see efficiency patterns and key tendencies

Value: You possibly can strive it free for 14 days, however then plans begin from $239 monthly.

Meta Enterprise Suite

Meta Business Suite

Facebook shut down its in-platform Facebook Analytics instrument in 2021, changing it with the Meta Enterprise Suite. The Enterprise Suite is a instrument for managing adverts, commerce and content material publishing for each Facebook and Instagram. It additionally encompasses a fundamental analytics instrument for reviewing insights about your posts and Web page.

Key options:

  • Insights: Assessment your submit performances
  • Developments: Monitor key tendencies to see patterns for success
  • Viewers info: Try demographics for your target market

Value: Free


Keyhole Facebook profile

Keyhole is an analytics instrument that additionally can be utilized for social listening. Monitor the efficiency of your Facebook web page, in addition to rivals’, and use Keyhole’s suggestions to optimize engagement. Hashtag monitoring and key phrase monitoring permits customers to maintain up with all the recent goss and leverage tendencies.

Key options:

  • Sentiment evaluation: See who’s speaking about your model, and extra importantly, how the really feel about it
  • Suggestions: Whether or not you’re trying for extra followers, engagement or conversion, Keyhole offers data-backed suggestions for issues like time to submit and what number of phrases to make use of.
  • Competitor evaluation: How do you stack up in opposition to your rivals? Keyhole’s competitor evaluation function permits you to see your performances facet by facet.

Value: 14-day free trial. A fundamental profile analytics account begins from $39 a month, whereas social listening account begins from $79 a month.

Social Standing

Social Status Summary profile analytics

The social media analytics instrument has a colourful and sturdy Facebook function, monitoring every thing from submit impressions to engagement to development and hyperlink clicks. There’s additionally the choice to investigate adverts, rivals and influencer campaigns.

Key options:

  • Multi-channel experiences: Examine your Facebook efficiency to your different accounts
  • Paid and natural breakdowns: Analytics for each your adverts and content material
  • Competitor benchmarking: Assessment how your efficiency is in comparison with your rivals

Value: A restricted free plan is offered with no reporting instruments; the Starter plan begins at $29 a month.


Quintly analysis fans and followers total

Quintly’s superior social media analytics (select from greater than 500 metrics!) dig in deeper than Meta and provide some severe customization and adaptability. Select between layered insights or intensive ones, and analyze your efficiency in opposition to rivals and types that encourage you.

Key options:

  • Customized experiences: Construct and automate experiences that ship the info you care about most.
  • Customized dashboards: Select from 500+ metrics to point out your key knowledge factors at-a-glance.
  • API integration: Get full knowledge flexibility with Quintly’s API integration.

Pricing: From $410 a month

Vaizle social media analysis brand engagement and top hashtags

Vaizle takes social media knowledge from Facebook and all of your different key platforms and interprets the outcomes into actionable each day ideas. Get your insights delivered in easy-to-digest visible codecs like graphs and charts.

Key options:

  • Aggressive evaluation: See what hashtags and post-types are working greatest for your mortal enemies
  • Customized experiences: See a dwell preview of your report as you create a customized one in a number of clicks; add notes and feedback to provide your workforce context
  • Suggestions: Vaizle calls itself your “private social media analyst,” offering not simply knowledge however solutions for motion.

Value: Free 14-day trial; full plan from $29 monthly

Social Insider

Social Insider posts engagement and fan growth

Key options:

  • Metric monitoring: Monitor your marketing campaign outcomes and observe your social KPIs
  • Strategic insights: Content material concepts and tendencies, personalized to you and your business
  • Aggressive evaluation: See how your rivals’ social content material is performing and the way you stack up in opposition to business requirements

Value: Free 14-day trial; plans begin from $83 month-to-month



Sotrender’s social media analytics reporting goals to supply customers with each efficiency stats and actionable insights. Skilled experiences come collectively in a snap, and it’s straightforward to observe rivals’ natural and paid posts.

Key options:

  • Automated reporting: AI-enhanced experiences provide distinctive insights
  • Comparability experiences: See your rivals’ outcomes side-by-side with your individual.
  • Model fairness: Sotrender’s proprietary “business indexes and scores” assist measure model fairness and efficiency

Value: Free 14-day trial; accounts begin from $69 monthly

FAQs about Facebook analytics instruments

How do I get Facebook analytics?

To gather and evaluation your Facebook analytics, you’ll want to make use of a third-party Facebook analytics instrument like Hootsuite, or Meta Enterprise Suite. Third-party merchandise hold observe of your entire Facebook metrics: your views, likes, engagement fee, shares, viewers demographics, Facebook advert efficiency and so forth.

Are there instruments to investigate Facebook pages?

Sure, there are many totally different Facebook analytics instruments out there for analyzing the efficiency of your Facebook Web page, corresponding to Hootsuite Analytics.

Join any of them to your Facebook account, and these social media analytics instruments will begin amassing knowledge about your submit efficiency and viewers habits, so you possibly can determine patterns for Facebook success. Scroll up for a breakdown of a few of the greatest Facebook analytics instruments out there in 2023.

What changed Facebook Analytics?

Meta Enterprise Suite is the instrument that changed Facebook Analytics, however there are such a lot of different nice third-party applications on the market that may give you perception into your Facebook efficiency.

In different phrases, in case you’re trying for options to Facebook Analytics, Meta Enterprise Suite isn’t your solely choice. Hootsuite Analytics, for occasion, tracks your Facebook knowledge intimately alongside your outcomes from different social accounts. This simplifies your social media analytics work. It saves time and makes it straightforward to check mixture outcomes throughout networks or in opposition to your business common.

Handle your Facebook presence alongside your different social media channels utilizing Hootsuite. From a single dashboard, you possibly can schedule posts, share video, have interaction your viewers, and measure the influence of your efforts. Strive it free in the present day.

Get Began

All of your social media analytics in a single place. Use Hootsuite to see what’s working and the place to enhance efficiency.

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