49 Black Friday Social Media Posts: Ideas & Examples

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On the lookout for inspiration on your Black Friday social media posts? As one of many greatest procuring days of the yr, it’s no shock manufacturers are pulling out all of the stops to seize buyer consideration.

From artistic graphics and catchy captions to partaking movies and influencer collaborations, use these concepts and examples to make your Black Friday social media posts stand out.

Bonus: Take a look at the weirdest holidays to rejoice on social media.

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50 Black Friday social media posts

Ready to kick off the holiday shopping season? These Black Friday social media post ideas will help you drive sales and create buzz around your brand.

10 Black Friday Instagram posts

Instagram is the go-to platform for visual content, making it perfect for sharing eye-catching Black Friday promotions. Here are some of our favorites.

1. Nicole Miller’s holiday fashion shoot

Nicole Miller’s Black Friday post showcased their dark and glittery winter offerings with behind-the-scenes footage from their holiday fashion shoot.

2. Swoveralls plays with time

Nothing grabs attention like a mind-bending trick. Swoveralls nailed it in their Black Friday post, using stop-motion to showcase their overalls seamlessly transitioning from couch to work in no time.

Black Friday social media ideas don’t have to be complicated. In this Instagram Reel, jewelry brand Larson & Jennings uses a simple text overlay and a quick video of a brand rep rejoicing at the news of the ongoing sale.

4. Walden Watches nails the static post

While video content is all the rage, don’t underestimate the power of a well-designed static post. Walden Watches created a clean and aesthetically pleasing post that showcases their Black Friday watch sale.

5. Kulakinis taps into UGC

No budget for a Black Friday photoshoot? No worries. Your customers are likely already posting about your products on social media. Kulakinis used this user-generated content (UGC) in a carousel post.

6. We Are Knitters leverages shoppable posts

Make it easy for your customers to shop your Black Friday deals with shoppable posts. We Are Knitters includes a “Shop” tag on their Instagram post, allowing users to easily purchase its luxury yarn without leaving the app.

7. Natasha Denona gives an action shot

Makeup brand Natasha Denona shows users how to apply and blend its eyeshadows in this Instagram Reel. By showcasing the product in action, potential customers can see how the makeup looks and performs, making them more likely to make a purchase.

8. B&H Photo keeps us guessing

Use suspense to keep users engaged, like this B&H Photo Reel showing a customer fast-walking to its Black Friday sale.

9. Pro Direct Soccer gets transparent about pricing

Customers want to know they’re getting a good deal on Black Friday. So, put your price front and center like this Pro Direct Soccer Reel.

10. When in doubt, demo it out

Erin Condren Design gives Black Friday shoppers a full walkthrough of the various customizations and designs available in her planners.

10 Black Friday Pinterest posts

Pinterest is a popular platform for shoppers to discover new products and plan their purchases. Use these Black Friday Pinterest post ideas to inspire your next campaign.

1. IKEA taps into brand humor

IKEA has great brand recognition. So, when it says it’s “Lack” Friday, not Black Friday, users will get the joke.

2. Natalya Dudinska goes for graphic

Make your Black Friday social media posts stand out with bold, graphic design like this example from Natalya Dudinska.

3. Apple gives a subtle nudge

The Apple Watch is one of the brand’s hottest products. In this Pinterest post, Apple gives a subtle reminder that its watch makes for the perfect holiday gift.

4. & Other Stories does black & white right

Sometimes simplicity is key, as demonstrated by this elegant black and white Pin from & Other Stories.

5. Frankies Bikinis uses simple animations

Keep it simple this holiday season with animated text overlay atop your best products

6. Google lets the products speak for themselves

When you’re a big brand like Google, sometimes you don’t need to say much. This Pin lets the product images do the talking.

7. Patagonia makes you think

Patagonia leans into shock value in this Black Friday social media post, with a headline that reads, “Don’t Buy This Jacket.”

8. Mason Garments builds hype

Don’t want to show your hand just yet? Keep your Black Friday deals a mystery like Mason Garments did in this Pinterest Pin.

9. Erborian makes video look easy

You don’t need a film crew to make a good short-form video. Erborian’s Black Friday Pinterest post shows that even a quick clip of static images can be eye-catching and effective.

10. Ecolaf makes a statement

Ecolaf break the habit not the planet

Black Friday is known for its negative environmental impact. Ecolaf uses this to its advantage in a bold and attention-grabbing Pinterest post.

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10 Black Friday TikToks

TikTok has taken the social media world by storm, and it’s a great platform for showcasing your Black Friday deals in a fun and creative way. Here are some ideas to get you started.

1. Best Buy makes the customer the star

Nothing brightens the holidays like finding the perfect gift. Discover the best deals of the year this Black Friday at Best Buy. #blackfriday #latestandgreatesttech #techtok

♬ original sound – Best Buy Canada

Best Buy’s quirky Black Friday TikTok features customer’s faces when they find the perfect item. Can you see yourself in this store?

2. Glossier tells a customer story

Glossier Black Friday sale… IYKYK. Up to 30% off through Monday. Enjoy besties! T&Cs apply. #glossier #glossierbrooklyn #blackfridaydeals

♬ original sound – Glossier

Are you serious enough about your Glossier haul to make an Excel spreadsheet? This customer is.

3. VS Pink takes viewers on a POV shopping spree

♬ –

This POV-style TikTok from Victoria’s Secret Pink takes viewers Black Friday shopping in the store. It’s an immersive experience that makes viewers feel like they’re there in person.

4. Lululemon puts deals in the spotlight

Prepare the cart. Get a move on our best Black Friday scores before they’re gone. #lululemonwhatsnew #blackfriday2022 #lululemonblackfriday #wemadetoomuch#greenscreen

♬ original sound – lululemon

Sometimes you just want to know what and how much. This Lululemon TikTok tells viewers exactly what they can save on.

5. Walmart focuses on deals, deals, deals

@walmart Shop NOW! 🚨 New #BlackFridayDeals are 🔥LIVE.🔥 Don’t miss these SAVINGS! 🤩 Tap the 🔗 in our bio. #DealsForDays ♬ original sound – Walmart

While TikTok is known for its human-led content, this video from Walmart is all about the deals. It’s a quick and easy way to showcase their Black Friday offerings.

6. Amazon gets… weird?

Whether you’re shopping on Black Friday or Cyber Monday, the best deals are at Amazon.

♬ Robocats – Amazon

It’s not totally clear what’s happening in this TikTok from Amazon, but the catchy tune and quirky visuals make it hard to look away.

7. More from Amazon, this time with a touch of influence

grwm featuring my fav products from @Amazon black friday deal page! #founditonamazon #ad

♬ Flight of the Mitoglider – Myriad of Trees

For this ad, Amazon partnered with TikTok sensation Chari D’amellio to showcase their Black Friday deals in a fun and relatable way. It’s a great example of influencer marketing done right.

8. Booking.com gives an experience

♬ –

Traveling isn’t just about the destination, it’s also about the journey. Booking.com uses this philosophy in their Black Friday TikTok, featuring a fun and quirky trip through different travel locations.

9. Fenty takes the shopping online

@sarah_novio got y’all GEWD for the 25% off sitewide #CYBERWEEK sale! ❤️‍🔥 What’s on your cop list?! #fentybeauty #blackfriday #tiktokholidays

♬ original sound – Fenty Beauty

These days, sales don’t end on Friday. Keep your e-commerce store going with Cyber Week deals, like Fenty Beauty did in this TikTok.

10. Vessi makes a statement

yepp you heard us right. EVERYTHING is on sale🙌 #vessi #vessiblackfriday #vessisale #waterproofshoes #nomorewetsocks #blackfridaydeals #fyp

♬ Perfect x Style – lifebymichael

Vessi proves the strength of its waterproof shoes by covering them in muck! Proving once and for all that these shoes should be at the top of your Black Friday shopping list.

10 Black Friday Twitter posts (X posts)

Twitter (now known as X) is a great platform for short and snappy Black Friday promotions. Here are some unique ideas to make your tweets stand out above the rest.

1. Amazon runs the media circuit

Amazon teamed up with the New York Submit to start selling its 2023 Black Friday offers early.

2. Telfar performs it cool

Easy, glossy, and to the purpose. Telfar doesn’t beat across the bush in terms of promoting its Black Friday offers.

3. Sculpted by Aimee says pores and skin is in

Sculpted by Aimee places its pores and skin merchandise on show with this Black Friday tweet. The beautiful visuals and emphasis on reductions are positive to seize consideration.

4. Rococo Candies makes us drool

Who can resist chocolate deal? Rococo sweets takes benefit of that weak spot with mouth-watering photos and limited-time provides.

5. Mented Cosmetics reminds us to vacation reward store

Lots of people are in search of items throughout Black Friday, not only for themselves. Mented Cosmetics makes use of this tweet to remind followers that their merchandise make nice vacation presents.

6. Hyperice counts us down

Countdowns create a way of urgency and FOMO (worry of lacking out). Hyperice makes use of this tactic to advertise their Black Friday offers, giving followers one thing to stay up for.

7. MAC hypnotizes with beautiful visuals

Who doesn’t love being mesmerized? MAC makes use of beautiful visuals and daring call-to-actions to attract consideration to its Black Friday sale.

8. Glossier hardly ever does a sale

Glossier creates a way of urgency and exclusivity with this tweet, reminding followers that their Black Friday sale is a uncommon event.

9. Ice Watch makes use of easy video

Movies work on Twitter, too! Simply hold them easy and crowd pleasing like Ice Watch did on this Black Friday tweet.

10. McDonald’s will get fun

Mcdonald’s retains it mild and playful Black Friday tweet, implying their social media supervisor wasn’t fairly up and at ’em this morning.

9 Black Friday Fb posts

Want extra Black Friday social media concepts? Listed below are just a few artistic Fb posts that can excite your viewers for the largest procuring day of the yr.

1. Dodge says miss the mall, hit the street

Dodge desires you to skip the crowded malls and as a substitute, hit the street in one in all their automobiles this Black Friday.

2. Thirty-One Presents walks us by means of its finest merchandise

meet your holiday movie marathon essential thirty one gifts

Thirty-One Presents not solely showcases their merchandise on this reel, but in addition provides a sneak peek of their Black Friday offers.

3. Solely Curls’ clients present you the way it’s accomplished

only curls wash day routine

Styling curly hair generally is a battle, however Solely Curls’ clients present us their earlier than and afters utilizing the model’s merchandise. Plus, it’s a shameless Black Friday plug.

4. MeUndies six days of financial savings

MeUndies takes benefit of the week main as much as Black Friday by providing a unique deal every day.

5. Dyson follows up

Dyson doesn’t let clients overlook about it after Black Friday ends. This post-sale video educates latest patrons on the best way to use its merchandise the precise means.

6. KFC does Black Friday too

Even quick meals chains like KFC get in on the Black Friday enjoyable with artistic offers and promotions.

7. Paris Jewelers lets it shine

Paris Jewelers is aware of Black Friday is the right time to showcase their glowing jewellery.

8. Samsung says begin early

Samsung reminds clients to begin procuring early to make the most of their Black Friday offers.

9. Skims teases its Black Friday sale

Skims teases their Black Friday sale with a easy, eye-catching advert that includes their signature intimates.

Black Friday social media publish FAQ

What ought to I publish on social media on Black Friday?

On Black Friday, you need to publish about your promotions and offers, in addition to create a way of urgency for patrons to make the most of them. You may as well showcase your finest merchandise or sneak peeks at upcoming offers.

How do you promote a Black Friday sale on social media?

To advertise a Black Friday sale on social media, you need to use countdowns, beautiful visuals, unique offers, easy movies, or humor to attract consideration and create pleasure. You may as well use hashtags and collaborate with influencers to succeed in a bigger viewers.

It’s necessary to commonly publish about your sale and remind clients of the limited-time supply. Moreover, providing early entry or sneak peeks can generate buzz and anticipation.

What do you say in a Black Friday publish?

In a Black Friday publish, you need to point out your offers and promotions, create a way of urgency by mentioning restricted portions or time frames, and use eye-catching visuals to attract consideration.

You may as well showcase your prime merchandise or collaborate with influencers for added credibility. It’s necessary to maintain the language concise and clear to keep away from confusion in regards to the sale particulars.

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