160+ Social Media Statistics Marketers Need in 2023

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On the lookout for the newest and biggest social media stats for 2023? We have gathered probably the most useful insights for every platform so you possibly can perceive which channel or developments to give attention to this yr.

Use this social media knowledge about viewers demographics, utilization and habits to form your advertising and social media technique for the yr forward.

A observe on sources: We have compiled these social media statistics from third-party surveys, official paperwork, and studies from the platforms themselves. Need to dig deeper? Get began with Hootsuite’s World State of Digital 2022 report.

Obtain the complete Digital 2022 report— which incorporates knowledge on on-line habits from 220 international locations — to be taught the place to focus your social advertising efforts and the best way to higher goal your viewers.

Common statistics of social networks

Statistics of using social networks

Supply: Hootsuite’s 2022 Digital Traits Report

average time Internet users aged 16 to 64 spend on social media

Supply: Hootsuite’s 2022 Digital Traits Report

daily time of using social networks in hours

Supply: Hootsuite’s 2022 Digital Traits Report

Promoting statistics in social networks

Need to dive deeper into social promoting? Be taught extra in Very important Social Media Promoting Statistics.

Instagram statistics

Customers

Demography

distribution of Instagram users worldwide as of 2022

Supply: Statista

Utilizing

Instagram advertising audience profile by age and gender

Supply: Hootsuite’s 2022 Digital Traits Report

Manufacturers

On the lookout for much more Instagram advertising insights? Check out 35 Instagram statistics that may matter to entrepreneurs in 2023.

Fb statistics

Customers

millions of active facebook users every month

Supply: Hootsuite’s 2022 Digital Traits Report

Demography

Utilizing

the most popular social platforms in the world

Supply: Hootsuite’s 2022 Digital Traits Report

Manufacturers

most expensive brands in the world 2022

Supply: Statista

If you wish to get forward of the social commerce sport, take a look at our Social Commerce Getting Began Information and even different Fb insights.

TikTok statistics

Customers

TikTok users worldwide 2020-2025

Supply: Insider Intelligence

top mobile apps worldwide by number of downloads in 2022

Supply: Statista

Demography

Utilizing

average time spent per day by US adult users on social media platforms 2022

Supply: Insider Intelligence

Manufacturers

Do your TikToks meet all the necessities for engagement? Enhance your TikTok information with 23 vital TikTok statistics entrepreneurs have to know in 2023.

Twitter statistics

Customers

the leading countries by the number of Twitter users in January 2022

Supply: Statista

Demography

  • 38.5% Twitter customers aged 25-34 years
  • Solely 6.6% of Twitter customers aged 13-17
  • Twitter’s viewers is rising all around the world malewith 56.4% demographic identification of the platform as males. 43.6% viewers Twitter identifies as feminine
  • 33% of Individuals who use Twitter have a Increased Schooling

Utilizing

Twitter users worldwide 2019-2024

Supply: Insider Intelligence

Manufacturers

Observe this hyperlink for much more Twitter stats.

YouTube statistics

Customers

Demography

  • 80% of oldsters say their youngsters (underneath 11) watch YouTube
  • 54% YouTube customers maleand 46% is feminine
  • YouTube is the preferred in Indiaadopted by the US and Indonesia
  • The video platform is used 95% US youngsters, what makes it the preferred social media platform amongst Technology Z
approximately one in five teenagers visit or use YouTube almost constantly

Supply: Pew Analysis Middle

Utilizing

Manufacturers

Need extra YouTube stats? Try 23 YouTube statistics that may matter to entrepreneurs in 2023.

LinkedIn statistics

Customers

Demography

  • completed 194 million Individuals use LinkedIn making nation highest person ranking in the world
  • Finland has one in every of the bottom LinkedIn utilization figures from solely 1 million folks on the platform
  • nearly 60% of LinkedIn customers are between 25 and 34 years previouswhereas customers age 55+ solely make-up 2.9% platform viewers
distribution of LinkedIn users worldwide as of January 2022

Supply: Statista

Utilizing

Manufacturers

If you happen to’re in search of much more juicy LinkedIn stats, learn the LinkedIn stats entrepreneurs have to know.

Pinterest statistics

Customers

Demography

distribution of Pinterest users worldwide as of January 2022

Supply: Statista

Utilizing

Manufacturers

Try extra superior Pinterest statistics on our Pinterest Statistics That Matter to Marketers weblog.

Snapchat statistics

Customers

Demography

Snapchat advertising audience profile by age and gender

Supply: Hootsuite’s 2022 Digital Traits Report

Utilizing

  • On common, customers spend a little bit extra 3 hours per 30 days on Snapchat
  • Surprisingly, Snapchat is the one channel that does not solely assist its person base, which means Snapchat’s viewers scrolls by means of different channels as properly
  • 59% Snapchat customers go to the app day by day
  • In 2022 common time of day spent on customers aged over 35 years the variety of views of exhibits and publishers’ content material elevated by greater than 40% yr after yr

Manufacturers

Need extra Snapchat stats in your life? Learn on for Snapchat statistics which are vital to social media entrepreneurs.

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