Use this social media knowledge about viewers demographics, utilization and habits to form your advertising and social media technique for the yr forward.
A observe on sources: We have compiled these social media statistics from third-party surveys, official paperwork, and studies from the platforms themselves. Need to dig deeper? Get began with Hootsuite’s World State of Digital 2022 report.
Statistics of using social networks
Supply: Hootsuite’s 2022 Digital Traits Report
Supply: Hootsuite’s 2022 Digital Traits Report
Supply: Hootsuite’s 2022 Digital Traits Report
Promoting statistics in social networks
Need to dive deeper into social promoting? Be taught extra in Very important Social Media Promoting Statistics.
Instagram statistics
Customers
Demography
Supply: Statista
Utilizing
Supply: Hootsuite’s 2022 Digital Traits Report
Manufacturers
On the lookout for much more Instagram advertising insights? Check out 35 Instagram statistics that may matter to entrepreneurs in 2023.
Fb statistics
Customers
Supply: Hootsuite’s 2022 Digital Traits Report
Demography
Utilizing
Supply: Hootsuite’s 2022 Digital Traits Report
Manufacturers
Supply: Statista
If you wish to get forward of the social commerce sport, take a look at our Social Commerce Getting Began Information and even different Fb insights.
TikTok statistics
Customers
Supply: Insider Intelligence
Supply: Statista
Demography
Utilizing
Supply: Insider Intelligence
Manufacturers
Do your TikToks meet all the necessities for engagement? Enhance your TikTok information with 23 vital TikTok statistics entrepreneurs have to know in 2023.
Twitter statistics
Customers
Supply: Statista
Demography
- 38.5% Twitter customers aged 25-34 years
- Solely 6.6% of Twitter customers aged 13-17
- Twitter’s viewers is rising all around the world malewith 56.4% demographic identification of the platform as males. 43.6% viewers Twitter identifies as feminine
- 33% of Individuals who use Twitter have a Increased Schooling
Utilizing
Supply: Insider Intelligence
Manufacturers
Observe this hyperlink for much more Twitter stats.
YouTube statistics
Customers
Demography
- 80% of oldsters say their youngsters (underneath 11) watch YouTube
- 54% YouTube customers maleand 46% is feminine
- YouTube is the preferred in Indiaadopted by the US and Indonesia
- The video platform is used 95% US youngsters, what makes it the preferred social media platform amongst Technology Z
Supply: Pew Analysis Middle
Utilizing
Manufacturers
Need extra YouTube stats? Try 23 YouTube statistics that may matter to entrepreneurs in 2023.
LinkedIn statistics
Customers
Demography
- completed 194 million Individuals use LinkedIn making nation highest person ranking in the world
- Finland has one in every of the bottom LinkedIn utilization figures from solely 1 million folks on the platform
- nearly 60% of LinkedIn customers are between 25 and 34 years previouswhereas customers age 55+ solely make-up 2.9% platform viewers
Supply: Statista
Utilizing
Manufacturers
If you happen to’re in search of much more juicy LinkedIn stats, learn the LinkedIn stats entrepreneurs have to know.
Pinterest statistics
Customers
Demography
Supply: Statista
Utilizing
Manufacturers
Try extra superior Pinterest statistics on our Pinterest Statistics That Matter to Marketers weblog.
Snapchat statistics
Customers
Demography
Supply: Hootsuite’s 2022 Digital Traits Report
Utilizing
- On common, customers spend a little bit extra 3 hours per 30 days on Snapchat
- Surprisingly, Snapchat is the one channel that does not solely assist its person base, which means Snapchat’s viewers scrolls by means of different channels as properly
- 59% Snapchat customers go to the app day by day
- In 2022 common time of day spent on customers aged over 35 years the variety of views of exhibits and publishers’ content material elevated by greater than 40% yr after yr
Manufacturers
Need extra Snapchat stats in your life? Learn on for Snapchat statistics which are vital to social media entrepreneurs.
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