Are you uninterested in seeing all of the pleased, smiling manufacturers round you, animatedly chatting about their newest profitable marketing campaign whilst you’re on the sidelines questioning when it’ll be your flip to get engagement, too?
You don’t want to attend for the Facebook algorithm to note you: You have already got the whole lot you have to get extra eyeballs in your content material.
Put in your finest sweatpants and check out these 16 engagement posts on Facebook to turn out to be the hero of your personal advertising and marketing story, er, technique.
What’s a Facebook engagement submit?
A Facebook engagement submit is a kind of social media submit that will increase your Facebook Web page’s engagement charge by encouraging your followers to take motion. Facebook engagement actions embody likes, reactions, feedback, shares, video views, and hyperlink clicks.
16 engagement submit concepts for 2023
Facebook isn’t lifeless. Certain, there are tons of stats on the market about how low natural attain is these days, however Facebook remains to be the world’s hottest social media platform.
Nearly 3 billion customers — 36.7% of the worldwide inhabitants! — use Facebook each month. These engagement posts for Facebook can attain extra of them.
1. Host a giveaway
Free stuff: You prefer it, I prefer it, everyone likes it. All sorts of social media contests are nice for engagement, however giveaways are particularly efficient due to the low barrier of entry. You’re normally asking for a like and remark in your submit. Simple peasy.
Crucial factor is to tailor the prize to your Facebook viewers. It doesn’t should be tremendous excessive worth, however it must be one thing your superb buyer needs.
On this case, the mall is aware of its viewers loves to buy, so present playing cards are an ideal prize to serve two functions: Get plenty of entries and get individuals into the mall.
Supply: Guilford City Centre on Facebook
Try our Facebook giveaway information for step-by-step directions to rock your first giveaway and pointers that may make it easier to keep aligned with Facebook’s phrases of service.
Giveaways might help you:
- Interact your present viewers and attain new individuals
- Develop your Facebook Web page following
2. Ask questions
No person likes somebody who solely talks about themselves on a regular basis. Asking your viewers questions, or enjoying “fill within the clean,” additionally provides you helpful insights into what your clients need.
One essential factor? Be sure to reply to every and each remark or reply on that submit. Not solely does this guarantee your followers really feel heard, however this 1:1 reply charge will primarily double the remark engagement charge in your Facebook submit. Good.
And also you don’t must overthink it. Typically you may want just a few paragraphs; different instances a brief standalone query is sufficient.
Supply: Domino’s Pizza on Facebook
Asking questions might help you:
- Be taught extra about your viewers.
- Enhance your advertising and marketing and social media content material methods (past Facebook) primarily based on what you study.
- Earn extra attain, due to the increase in remark engagements.
3. Educate or encourage
Asking questions makes your content material extra about your viewers than you, and so does specializing in instructing or inspiring others. But it surely’s not all altruistic right here, babe: Folks like to see free academic content material of their information feeds — and sharing plenty of it is among the oldest methods within the guide to earn belief.
Belief = gross sales.
Attempt sharing your finest “the way to” ideas and hacks in a Facebook Reel:
Academic content material might help you:
- Present, not inform, your viewers how your services or products might help them.
- Enhance your popularity as a helpful studying useful resource.
- Prime your viewers to purchase later, since they’ll study to belief you out of your free content material.
4. Combine up caption lengths
Do quick or lengthy captions get extra engagement on Facebook? Ehh… Unproven?
Our superb submit size experiment discovered longer captions get extra engagement. Nonetheless, different analysis has proven that captions below 19 phrases carry out higher. Personally, I don’t suppose there’s a proper reply. The size of your captions can completely have an effect on your engagement charge however it comes right down to your viewers as a substitute of the algorithm.
Are they pressed for time? Preserve captions quick and centered on delivering fast wins.
However, in case your viewers follows you to study detailed topics? In-depth captions in all probability make sense for you, just like the British Library’s mini-historical lesson:
Supply: The British Library on Facebook
What in case you’re undecided? Experiment with completely different caption lengths and measure which performs higher over just a few weeks to months.
Discovering your superb submit size might help you:
- Tremendous-boost your engagement charge.
- Higher serve your viewers by giving them content material codecs they need.
5. Use high-quality visuals
Okay, fairly primary, however good high quality visuals are so essential, whether or not it’s a video, photograph, or graphic.
Fortunately, it’s by no means been simpler for anybody to create great-looking media. Want a photograph? Examine these 30+ free inventory photograph websites. Want bangin’ reusable templates? Seize these 50+ free Canva social media templates.
Plus, Hootsuite Composer has Canva built-in, so you possibly can create top-notch graphics in your posts quicker than ever — multi function place.
Nice visuals might help:
- Cease the scroll — they catch your viewers’s eye, growing the possibilities they’ll cease and work together together with your submit.
- Set up and reinforce model consciousness.
6. Attempt Facebook Reside video
If creating Reels already feels overwhelming, Reside video can appear to be Mt. Everest, however it doesn’t must be scary. Sure, Facebook Reside is nice for internet hosting an interview, webinar, or particular occasion, however you can even use it extra casually.
Capturing even a couple of minutes of candid content material could be a excellent Facebook Reside video. Chances are you’ll not have a very good cause to submit cute kittens like this animal shelter does, however attempt speaking about your newest product and supply to reply any questions that are available throughout the Reside.
Don’t overlook that social media is all about connection. Reside video is a strong device for constructing genuine connections.
OK, however undecided the way to really do it? We’ve received you lined with this whole information to going Reside on Facebook.
Facebook Reside video might help you:
- Construct relationships together with your clients.
- Promote extra by answering questions and displaying completely different concepts for utilizing your merchandise.
7. Present behind the scenes
Behind the scenes content material is ideal for Facebook Reels, or a Reside video. Present your workplace, your cafe, your employees — no matter is smart for you.
After all, preserve the main focus in your viewers by making it helpful for them, like this video of the highest 10 Hootsuite hacks you gotta know:
Behind the scenes content material might help:
- Preserve your viewers watching longer. We’re all snoopy and love seeing how different individuals do issues. C’mon, admit it, it’s true.
- Add persona to your Web page.
- Place you as a social-led model.
Nearly half (48%) of customers say they learn feedback on model social media channels to study extra in regards to the firm. And, 45% say it’s essential for manufacturers to answer to their feedback.
Apart from serving your viewers, replying to feedback additionally boosts your engagement charge. Yep, your personal replies rely as a part of Facebook’s engagement calculations. So there you go, a assured option to enhance your engagement.
It doesn’t should be an enormous reply. Present appreciation by liking the remark and including a fast reply, like Fujifilm does right here:
Supply: FUJIFILM X/GFX CANADA on Facebook
Replying to feedback might help you:
- Immediately increase your Facebook submit engagement charge.
- Construct relationships together with your viewers.
- Determine tendencies to enhance your FAQ or product descriptions.
9. Post on the proper time
When you submit issues as a lot as what you submit relating to Facebook engagement. In spite of everything, the very best submit on the earth nonetheless received’t get any engagement if no person sees it.
Naturally, you’re in all probability questioning, “Okay, when is the very best time to submit on Facebook then?”
Truthfully? I don’t know! Yeah, our analysis says between 8 a.m. PST and midday PST on Tuesdays and Thursdays, however that’s not true for everybody.
As an alternative of questioning WTF your finest time is, let Hootsuite do it automagically with Finest Time to Publish. Hootsuite analyzes your viewers to determine after they’re most probably to see your content material. Then, schedule posts for these instances with one click on. Magic.
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Posting at the very best instances helps:
- Enhance your attain (and due to this fact engagement since extra eyeballs = extra possibilities they’ll have interaction).
- Get the very best outcomes out of each piece of content material.
10. Use Facebook Tales
Instagram Tales will get all of the love however as a part of the Meta household, Facebook Tales is one of the best ways to achieve your Facebook Web page followers with candid, short-form content material.
However there’s no must reinvent the wheel right here. Join your Facebook Web page to your Instagram profile to arrange computerized Story sharing from Instagram to Facebook. Then you definitely solely want to fret about sharing to Instagram first and it’ll robotically publish on Facebook, too.
Supply: Republica Espresso Roasters on Facebook
Facebook Tales might help you:
- Share “within the second” or time-limited content material, since Tales disappear after 24 hours, in contrast to Facebook Web page posts.
- Maximize the attain of your Instagram Tales by robotically sharing them to Facebook.
11. Enhance your Facebook posts
Typically it’s value it to pay to play. Boosting a Facebook submit turns it right into a paid Facebook advert. It’s economical, tremendous simple to arrange, and you don’t must know any technical adverts administration stuff.
Try just a few alternative ways to spice up a Facebook submit, together with utilizing Hootsuite to robotically increase the posts most probably that can assist you attain your social media objectives. Ooh. Watch under, or learn our information to boosting posts on Facebook.
Boosting Facebook posts might help you:
- Get in entrance of recent individuals and develop your viewers.
- Begin experimenting with social media promoting on a price range.
Okay, so this tip isn’t about an precise Facebook submit you can also make. It’s about being the place your viewers is, as a result of significant engagement isn’t restricted to 1 platform.
Even when one of these engagement doesn’t “add something” to your metrics and stories, it may be a few of the best social media work you do all 12 months.
Begin monitoring the hashtags your viewers makes use of. Discover out what different manufacturers they comply with and the place they hang around on-line. Then… casually, with out wanting stalkery, inject your self there.
Significantly, it’s about displaying as much as serve your viewers the place they’re, not restricted to your personal social media profiles. Reply to a Reddit thread the place somebody is asking for recommendation in your trade and/or sort of product, or touch upon somebody’s submit the place they point out you.
How do you discover these alternatives for natural engagement? Two phrases: Social listening.
Inside Hootsuite, you possibly can monitor hashtags, key phrases, particular accounts, and way more with customized dashboards to see the most recent and hottest content material inside every of your “watched” matters. Log in and have interaction with just a few posts daily in lower than 5 minutes.
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Even a fast remark thanking a buyer for posting about you goes a good distance in relationship constructing.
Monitoring hashtags and key phrases might help you:
- Keep forward of trade tendencies and monitor your competitors.
- Construct relationships with clients to cement their loyalty.
- Rapidly tackle potential customer support points or PR crises.
Constructing on the tip above, monitoring hashtags and key phrases additionally permits you to rapidly discover and share user-generated content material (UGC). What’s that? Any content material about you created by your clients.
The 2 fundamental advantages of incorporating UGC into your Facebook content material are:
- It’s the trendy day word-of-mouth: UGC is essentially the most reliable sort of content material, in accordance with customers.
- Conversion enhance: Apart from belief and social proof, sharing UGC content material helps information consumers to buy. Over half of Millennials purchase merchandise primarily based on suggestions.
Monitor hashtags to seek out natural UGC to share, or rent creators for devoted UGC content material campaigns. Share or repost UGC from the unique creator, or use a clip from theirs to create your personal (with permission and credit score given, in fact).
Person-generated content material might help you:
- Earn belief.
- Collect testimonials to make use of throughout all of your digital channels.
14. Companion with others
Influencer advertising and marketing could already be a part of your social media advertising and marketing technique, however what about partnering with different manufacturers?
A joint model collaboration can repay for each of you, so long as your services or products complement one another and you set a standard aim. Questioning the way to method one other model to recommend a collab? We’ve received a information to planning model collaborations.
Vans launches collaboration collections usually, starting from small tweaks to their traditional aesthetic to extra elaborate ideas.
Supply: Vans on Facebook
Influencer and accomplice advertising and marketing might help you:
- Attain a brand new, extremely focused viewers.
- Construct long-term promotional and skilled relationships.
- Community in your trade.
15. Repurpose your high content material
Who doesn’t love extra of a very good factor? Repurposing content material has just a few meanings, relying who you ask, like:
- Optimizing content material for every platform earlier than posting (e.g. altering dimension/side ratio, utilizing completely different hashtags, and so forth).
- Taking a chunk of present content material and creating new content material from it (e.g. turning an article right into a YouTube video).
- Sharing evergreen content material once more and once more.
Every of those techniques has a spot in your social content material technique. Personally, one in every of my favourite issues about Hootsuite is the power to rapidly customise my submit for every social platform earlier than I schedule it:
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Routinely replace and re-share your top-performing content material — so long as it’s nonetheless related — for max attain and engagement.
Repurposing content material might help you:
- Get essentially the most outcomes potential for all of your content material.
- Work extra effectively by creating and selling in batches.
- Uncover what works in your model on every platform by means of experimentation.
16. Get private
On the finish of the day, we’re all people behind our screens (I hope?). Once we see one other human being sharing one thing from the center, we are likely to pay attention extra carefully. Whether or not it’s a private anecdote about constructing your online business or a buyer testimonial about their transformation, weak storytelling can usher in large engagement.
Getting private can imply displaying up for candid Facebook Tales and Reels, telling jokes, sharing recommendation you needed to “study the onerous approach,” or explaining the “why” behind your newest mission.
(*16*)
Supply: Locality Brewing on Facebook
Sharing private tales might help:
- Construct belief and loyalty.
- Clients offer you extra grace throughout powerful conditions, corresponding to provider delays that influence their orders.
FAQs about engagement posts
What is an efficient Facebook engagement submit?
An excellent Facebook engagement submit is any piece of content material that works to develop your viewers and model. Because the previous saying goes, give the individuals what they need.
What sort of Facebook posts obtain essentially the most engagement?
The Facebook engagement posts that work in your viewers received’t work for one more as a consequence of completely different demographics, industries, pursuits, and extra. You’ll must experiment with several types of content material to see what your viewers engages with most.
A current examine discovered Gen Z engages most with sale or promotional content material, and trustworthy-seeming manufacturers.
Supply: MarketingCharts
How does Facebook submit engagement work?
Your Facebook submit engagement charge is what number of interactions, or engagements, a submit will get in comparison with its attain, or how many individuals see it.
Wish to rapidly calculate yours? Attempt our free engagement charge calculator, then begin placing these Facebook submit concepts to work.
Develop your Facebook engagement — and all of your different social profiles — with sensible instruments like Finest Time to Publish, unified Inbox, actually insightful analytics, and extra with Hootsuite. Attempt it free right now.
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